digital storytelling - the dora express - how did the train catch steam?
Post on 01-Jun-2015
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1
IGNITIONONE
LUNCH & LEARN
DIGITAL STORYTELLING
THURSDAY, APRIL 24TH
KEVIN VAN DEN BOSCH
The Dora Express:
How did the train catch steam?
@Ignitionone#IgniteLunch
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THE ORIGIN
3
3 KEY ELEMENTS
CONFLICT
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3 KEY ELEMENTS
ACTION
5
3 KEY ELEMENTS
RESOLUTION
6
TAKE HIS WORD FOR IT
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THE 3 ELEMENTS IN MOTION
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CONFLICT
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ACTION
10
RESOLUTION
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THE END?
12
THE TRUE SUCCESS?
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THE BASICS
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DIGITAL?
15
IT’S NOT ABOUT THE MEDIUM/CHANNEL
GIRL
7 YEARS OLD
ADVENTUROUS
LOVES TRAVEL & ANIMALS
NEEDS TO GET FROM A TO B
MONKEY
AGE UNKNOWN
INQUISITIVE & CURIOUS
LOVES BOOTS & OUTDOORS
ACCOMPANIES A PERSON
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THE PERSON DRIVES THE MESSAGE
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ADAPTIVE MARKETING
“DISCOVER
THE DORA EXPRESS’
GREAT PRICES
TO GET FROM A TO B!
20% OFF IF YOU BOOK NOW!”
“LOOKING FOR
THE MOST FUN, ADVENTUROUS
WAY TO TRAVEL TO B?
THE DORA EXPRESS IS YOUR WAY
TO GO AND RELEASE SOME STEAM!
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QUESTIONS?
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THANK YOU!
KEVIN VAN DEN BOSCH
SALES DIRECTOR
02/725.87.11
KEVIN.VANDENBOSCH@IGNITIONONE.COM
@IGNITIONONE
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