digital promotional ideas for customer engagement and retention

PROMOTIONAL CAMPAIGNS TO MAXIMIZE VALUE USING THE PREMIER

THANK YOU PLATFORM

TM

Digital promotions result in:

• Higher loyalty• Higher customer retention• Higher revenuesUsing Instant Rewards as Drivers

Day One Acquisition Rewards usingDigital Reward gift vouchers

• Engage your customers right away by recognizing milestones such as Day One Enrollment and even birthdays, holidays, anniversaries, etc.

• Issue bonus credit during the month of their birthday, or for achieving new levels of engagement with Sweepstakes entries

• Provide complimentary downloads of select titles for holidays

• Reward customers on their anniversary to Surprise and Delight with a reward category they’ve downloaded

Anniversary Bonus

Gift vouchers

• Reward people for being a loyal customer/member.E.g.: “Thanks for your first week as a valued member! Here is an album of your choice to show you our appreciation.”

Special OccasionsGift vouchers

Birthday gifts• Reward people on their own

very special day.E.g.: "Sign up for our email list and receive 20 complimentary credits on your birthday!“

This allows users to choose from the millions of choices of content on thefirstclub.com

Digital premium

• “Book a return visit upon check-out and earn rewards to spend on a selection of top digital content, including music, eBooks and games.”

• Host contests or raffles on your website to win voucher codes such as: “Like us on Facebook to enter a raffle to win Club Coins” (TFC Currency)

Performance Rewards

Reward loyal employees with top digital content of their choice for:

• Outstanding customer service

• Good performance

• Reaching targets

HARNESS THE POWER OF SOCIAL MEDIA

“Companies that actively experiment with social media in their business processes will transform their relationships with customers and create value in unforeseen ways.”

Caroline Firstbrook & Robert Wollan.

Facebook PageReward offers created and updated daily

• Used to build excitement by updating users with information on new rewards available.

New content is added weeklyand can be submitted a week before to obtain approval

Facebook Page• There will be a separate

tab for users to view the “Hot Titles” in their country (determined by their Facebook account location)

• Clicking on a song will redirect the user to your Digital Rewards site: Click = Lead

Facebook Promotion• Promotes the offer,

promotion or content -> Drive engagement and redemptions.

• Can be translated to other social channels: Twitter, Instagram and Pinterest.

• Content created and updated daily by our team

• Your team is also given access to update content as desired

• Used primarily to update users on new contentavailable

• New content is added weekly and can be submitted a week before for prior approval

• We will also tweet a link to the “Hot Titles” once a week.

Twitter page

Instant Rewards Surprise and Delight

in using this graph (good one)

Banners- when rewards are promoted =

increased redemption and loyalty

Display content banners on your site updated automatically.

Social media sharing on Facebook and Twitter.

Homepage-Drive the Offer

Banner driving messages and sweepstakes offers.

Banners sweepstakes & Experiential Rewards

• Creates excitement

• Encourages points redemption

• Can run as a promotional page or landing page

Start Testing rewards withthefirstclubexpress

Order voucher codes and email members to redeem on www.thefirstclub.comThey register easily on the site and instantly redeem choice of content

Access your dashboard & transactional data in real timePay only when member Registers

the first club™ Customer Service Portal

- Customizable dashboard with relevant statistics about your platform

- Real-time analytics measuring what your Members download and how long after reward is sent

- Measure A&B testing of messaging

the first club™ provides a solution for real-time customer service behind its loyalty platform usedfor dealing with customers and queries regarding their interaction with the loyalty platform.

the first club™ Customer Service Portal

User activity, analytics, support solutions and more to help you engage members

the first club™ Customer Service Portal

- View open cases and communicate site issues directly to us

Case study

Objective:• Increasing traffic to the

digital rewards platform and increase enrollment.

Solution: • Banners driving the digital

rewards platform content and Special Offers

THANK YOU!Contact Us• Corporate site: www.thefirstclub.net• Consumer site: www.thefirstclub.com

Jill Goldworn, President: jill@thefirstclub.com Denis Huré, CEO: denis@thefirstclub.com