digital photography to the rescue - workshop for librarians

Digital

Photographyto the RESCUE!

Dr. Curtis R. Rogers

Communications

Director

Som

e Ba

sic P

R Co

ncep

ts

If they don’t know what you’re library is doing, then you’re not telling them!

Understanding your community.

How do I currently reach patrons?

How could I do a better job?

Budget for PR!

Type

s of d

igita

l ca

mer

as

Webcams/phone cams

Point and shootIntermediateAdvanced

ConsumerProsumer dSLRProfessional dSLR

Cam

era

lens

es

Wideangle zoom

StandardSuperzoom

Telephoto zoom

MacroFisheye

Pixel

s

What are pixels? The word "pixel" means a picture element. Every photograph, in digital form, is made up of pixels. They are the smallest unit of information that makes up a picture. Usually round or square, they are typically arranged in a 2-dimensional grid. 

Setting the Right F-Stop

for Your Digital Photo

• Use an almost-wide-open f-stop to boost sharpness.

• Adjust your depth of fieldby moving f-stops.

• Avoid too-small f-stops.

Shut

ter S

peed

ISO

A prefix on film speed ratings that stands for International Standards Organization, the group that standardizes, among other things, the figures that define the relative speed of films.

Thin

k Cr

itica

lly A

bout

Ho

w Yo

ur Li

brar

y Is

Portr

ayed

What do you like?What would you change?

DSLR Basics

http://www.digitalslrphoto.com/dslrbasics/

What makes a good

photograph?

Com

posit

ion

Rule of ThirdsThe rule of thirds is

the simplest rule of composition. All you do is take your frame and overlay a grid of nine equal sections. This means you split the vertical space into three parts and the horizontal space into three parts. 

Pers

pect

ive

Photographing your subject straight-on is sometimes the right choice, but you can create visual impact by moving the camera left, right, above, and below.

Light Manual settings Natural light Indoor lighting Consider all options!

FOCU

SAuto focusFocus Points

http://photographylife.com/dslr-autofocus-modes-explained

Loca

tion

IndoorOutdoorLandscape

mode?Portrait mode?Frame the

image

Size of subjectsConsider

settingsLens typeTiny?Giant?

Cons

ider

atio

ns Skin tones

Hair and makeupEyeglasses/sunglassesOther details?

Uploading and

Emailing Images

Tagg

ing

and

Desc

riptio

ns

Tags are “Subject headings” (flickr)

Tagging someone (Facebook) - considerations

Image descriptions, titles, etc.

Emai

ling

imag

es

Consider image size

Make a call to confirm

Only send 2-3 images per email

Best option: upload to site and share URL via email

EDIT

, EDI

T, E

DIT!

Pixlr.comUse express

modeUpload and edit

your imageCrop, adjust

colors, use effects, etc.

Thank you!

Questions? Comments?Dr. Curtis R. RogersCommunications

Director803-734-8928 crogers@statelibrary.sc.gov