digital photography to the rescue - workshop for librarians
TRANSCRIPT
Digital
Photographyto the RESCUE!
Dr. Curtis R. Rogers
Communications
Director
Som
e Ba
sic P
R Co
ncep
ts
If they don’t know what you’re library is doing, then you’re not telling them!
Understanding your community.
How do I currently reach patrons?
How could I do a better job?
Budget for PR!
Type
s of d
igita
l ca
mer
as
Webcams/phone cams
Point and shootIntermediateAdvanced
ConsumerProsumer dSLRProfessional dSLR
Cam
era
lens
es
Wideangle zoom
StandardSuperzoom
Telephoto zoom
MacroFisheye
Pixel
s
What are pixels? The word "pixel" means a picture element. Every photograph, in digital form, is made up of pixels. They are the smallest unit of information that makes up a picture. Usually round or square, they are typically arranged in a 2-dimensional grid.
Setting the Right F-Stop
for Your Digital Photo
• Use an almost-wide-open f-stop to boost sharpness.
• Adjust your depth of fieldby moving f-stops.
• Avoid too-small f-stops.
Shut
ter S
peed
ISO
A prefix on film speed ratings that stands for International Standards Organization, the group that standardizes, among other things, the figures that define the relative speed of films.
Thin
k Cr
itica
lly A
bout
Ho
w Yo
ur Li
brar
y Is
Portr
ayed
What do you like?What would you change?
What makes a good
photograph?
Com
posit
ion
Rule of ThirdsThe rule of thirds is
the simplest rule of composition. All you do is take your frame and overlay a grid of nine equal sections. This means you split the vertical space into three parts and the horizontal space into three parts.
Pers
pect
ive
Photographing your subject straight-on is sometimes the right choice, but you can create visual impact by moving the camera left, right, above, and below.
Light Manual settings Natural light Indoor lighting Consider all options!
FOCU
SAuto focusFocus Points
http://photographylife.com/dslr-autofocus-modes-explained
Loca
tion
IndoorOutdoorLandscape
mode?Portrait mode?Frame the
image
Size of subjectsConsider
settingsLens typeTiny?Giant?
Cons
ider
atio
ns Skin tones
Hair and makeupEyeglasses/sunglassesOther details?
Uploading and
Emailing Images
Tagg
ing
and
Desc
riptio
ns
Tags are “Subject headings” (flickr)
Tagging someone (Facebook) - considerations
Image descriptions, titles, etc.
Emai
ling
imag
es
Consider image size
Make a call to confirm
Only send 2-3 images per email
Best option: upload to site and share URL via email
EDIT
, EDI
T, E
DIT!
Pixlr.comUse express
modeUpload and edit
your imageCrop, adjust
colors, use effects, etc.
Thank you!
Questions? Comments?Dr. Curtis R. RogersCommunications
Director803-734-8928 [email protected]