digital marketing this week - july 26th 2014

July 26th, 2014

Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

Who Am I?

This Week’s Focus Topic…

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7 Steps To The Perfect Sales Funnel(And The ONE Thing Every Funnel Must Avoid)

Step 1:“Blueprint”

Step 2:“Welcome Mat”

• Introduction

• Relative Low-Barrier To Entry

• Simple & Focused

• Matches Traffic

Step 3:“Would You Like…”

• Offers That:• Relate• Help• Make Sense

• Production Tip:• Repurpose

Step 4:“Frequent Buyers”

• Subscription• Exclusivity• Updates• Discounts

• Production Tip:• Repurpose!

Step 5:“Pay Attention”

• Retargeting

• Pixels:• Facebook• Google• Display

Step 6:“Follow-Up”

• Autoresponders = Good

• CRM’s = Better• Infusionsoft• Ontraport• Aweber + AW Pro Tools

Avoid:“Complacency”

• The Market Changes

• Split Testing Keeps You Growing

• Metrics Light The Way

The Secret That All Successful Sales

Funnel Share…

TheyTakeWork

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