weekly grocery insight report - 26th july
TRANSCRIPT
Cosine HighlightsSunday 1st February – Saturday 7th February
Lead Customer
Message
Secondary
Supporting
Message
Top 2
Deals
• Get Summer
Sorted• Back To School
• Persil Laundry Powder: £7
• Green Giant Sweet Corn: £2
• Big Summer Sale• Fuel Save Ends
August 2015
• Quavers x6: £1
• Wotsits x6: £1
• Save Money Live
Better• Rollback
• Medium Chicken: £3.64 or buy
3 for £10
• Prawns: £2.60
• Summer's Here • Back To School• Velvet Toilet Paper x16: £4.95
• Pepsi x8: £1.87
• Tastes Of The
British Isles• N/A
• Dine In For Two With Free Wine:
£10
• Vegetables. Salads And Fruit: 2
for £3
• Summer Is For....
• Household Event
• Pick Your Own
Offers Make Your
Choice
• Ice Cream: 20% off
• Summer Eating: 3 for £6
• Great Deal Locally• This Weeks Fresh 3
Offers
• Cathedral Cheddar: £2.25
• Walkers Crisps x6: £1
• All Your Favourite
Things For Summer• Special Buys
• Budweiser 66 x4: £2.99
• Coronial Lager x4: £3.79
• Save And Shop A
Lidl Smarter
• Discover New
Ideas
• Newgate Cream Of Tomato
Soup: 39p
• Parkside Wet And Dry Vacuum
Cleaner: £59.99
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Get Summer Sorted: Highly advertised
around the store with high signs seen on
entry. Gondola end signs concentrated in
the centre aisle, also bunting lines the whole
of fresh foods. The theme continues into
another 22 bays of children's activity
accessories, DVD'S, clothing and toys, seen
at front of store
Supporting
Themes
• Back To School: 16 bays of school uniforms
and accessories, highlighted with overhead
signs
Key
Promotions
• Wine's Selected: 2 for £10
• Taste The Difference Bistro Meal For 2: £10
• Nivea Suntan Lotion: 2 for £13/ 3 for £18
• Conegliano Prosecco: £7.50
• Tyrrells Poshcorn: £1
• Beer/ Ciders Multi Pks Selected: 2 for £18
External / Car
Park
• Get Summer Sorted: Free standing board
promoting reduced essential items
• Nectar: Exchange 1000 Nectar points worth
£5= 2 tickets to Vue cinema or 2 pizzas at
Pizza Express- free standing board
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: Green Giant Sweet
Corn £2
• Stack: Conegliano Prosecco £7.50, Tyrrells
Popcorn £1, Fosters 20pk £12
MertonWednesday 22nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Back To School:16 bays of school uniforms
and accessories, highlighted with overhead
signs
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Nectar: Highly advertised around the
entrance and front of store
• Admiral: New clothing range display
• Holiday Shop: Offers highlighted in the H&B
department with bunting and bus stops
• Celebrate Carnival: Signs and bus stops
highlight reduced products in the World
Food aisle and on a gondola end
Checkouts
(Theme,
Space,
Point Of Sale)
• Sainsbury's Banking And Mobile: Leaflets on
all checkouts
This Weeks
Top 2 Deals• Persil Laundry Powder: £7
• Green Giant Sweet Corn: £2
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Sainsbury's Large Lean Beef Joint: ½ price
• Lamb Steaks; £5
Copyright © 2015 Cosine UK
MertonWednesday 22nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Get Summer Sorted: Main theme used in
store. A gondola end displaying seasonal
picnic accessories is highlighted with
themed signs. Also further signage is used
around the store, on the main window and
a pavement sign
Supporting
Themes
• Nectar: Exchange 1000 Nectar points worth
£5= 2 tickets to Vue cinema or 2 pizzas at
Pizza Express. Advertised on entry and front
of store
Key
Promotions
• Lucozade: £1
• Cadburys Confectionary Selected: 2 for £1
• Evian: 55p
• Coca Cola 1.75L: 2 for £2
• Beer Bottled Singles Selected: 3 for £5
• Bulmers Cider: £1.50
External / Car
Park
• Window And Pavement Sign: Get Summer
Sorted, Nectar Exchange
• Pavement Sign: Fanta/ Sprite £1.50
Front Of Store
(Theme
POS, Pallets)
• Shipper: Lucozade £1, Budweiser 4pk £3.50,
Cadburys confectionary selected 2 for £1
WallingtonThursday 23rd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Lunch Meal Deal £3: Highly advertised in
and around the chiller
Checkouts
(Theme,
Space,
Point Of Sale)
• Shipper: Evian 55p, Bulmers Cider £1.50,
Home DVD £10
• Queue Area: Graze pks £1.20
This Weeks
Top 2 Deals
• Frosties: £1.50
• Budweiser 4pk: £3.50
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Taste The Difference Sausages: 2 for £5
• British Pork: 2 for £5
Copyright © 2015 Cosine UK
WallingtonThursday 23rd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Big Summer Sale: Supported by overhead
sign and bus stops
Supporting
Themes
• Fuel Save Ends August 2015: Supported by
banners, a-boards and checkout signs
Key
Promotions
• Fruit And Veg Offers: 69p
• Half Price Laundry Offers: Surf £4.50 and Ariel
liquid £3.75
• Heinz Salad Cream: £1.50
• Fajita Kits: £2
• Heinz Baked Beans: 50p
• Tyrells Kettle Chips: £1
External / Car
Park
• Banners And A-boards: Fuel save
• Outdoor Plants On Sale
Front Of Store
(Theme
POS, Pallets)
• Display: Newspapers And Magazines
Tiptree, EssexThursday 23rd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Big Summer Sale: Lots of food snacks and
drinks on offer. Supported by bus stops and
shelf edge strips
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Double Clubcard Points When You Buy Pet
Products: Supported by bus stops
• Tesco Finest Dinner: 2 for £10
Checkouts
(Theme,
Space,
Point Of Sale)
• Fuel Save: Signs
• TESCO Bank: POS on all checkouts
This Weeks
Top 2 Deals
• Quavers x6: £1
• Wotsits x6: £1
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Cooked Meats: £2 or 2 for £3.50
• Tesco Finest Smoked Salmon: £4.80 or 2 for
£8
Copyright © 2015 Cosine UK
Tiptree, EssexThursday 23rd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Fuel Save: Supported by banners and
checkout signs
Supporting
Themes
• Ideal For Summer: Slogan on shelf fins
around the store
Key
Promotions
• Pot Noodles: £1
• Cadbury Pouches: £1
• Ribena: £1.24
• Special K Cereal: £2
• Do Limo Sauces: 2 for £3
• Tuna Princess x3: £2.62
External / Car
Park• Banners: Offers and fuel save
Front Of Store
(Theme
POS, Pallets)
• Special Offers: On aisle end at front of store
• Pallets: Coca cola on offer. Ladder rack
with various ½ price and £1 offers
Wednesday 22nd JulyMagdalene Street, Colchester, Essex
Copyright © 2015 Cosine UK
Store
Date
Copyright © 2015 Cosine UK
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• Aisle End: Various offers
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Spring Drinks Festival: Buy 3 or more bottles
of wine 10% off supported by shelf fins fridge
stickers
Checkouts
(Theme,
Space,
Point Of Sale)
• Fuel Save Signs: On all checkouts
This Weeks
Top 2 Deals
• Coca Cola x24 Cans: £7
• Pringles Tortilla Chips: £1.24
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Meat, Fish, Poultry: £3.68 or 2 for £6
• Chicken Breast Portions: £4.50
Wednesday 22nd JulyMagdalene Street, Colchester, Essex
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Save Money Live Better: Supported by
overhead signs and snow ploughs around
the store
Supporting
Themes• Rollback: Supported by tax discs
Key
Promotions
• Heinz Baked Beans/ Spaghettini x4: £2
• Weetabix: £2
• Pepsi 2l: 98p
• Various BWS: 3 for 2
• Surf Capsules: £3.97
• Plums/ Sweetcorn: 67p
• Nectarines Punnet: 97p
External / Car
Park
• Banners: Supporting George sale, click and
collect, and save money live better
• A-boards: Supporting save money live better
• Outdoor Plants On Sale
Front Of Store
(Theme
POS, Pallets)
• Shippers: Coca cola on offer
Titpree, EssexThursday 23rd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Summer Drinks: 3 for 2 offers supported by
bunting, headers and shelf fins
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• George School Shop: From £2 supported by
overhead signs and standees
Checkouts
(Theme,
Space,
Point Of Sale)
• Click And Collect: POS at checkouts
This Weeks
Top 2 Deals
• Medium Chicken: £3.64 or buy 3 for £10
• Prawns: £2.60
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Coca Cola x 30 Cans: £7
• Coca Cola 2l x 4 Bottles: £3.67 or 3 for £10
Copyright © 2015 Cosine UK
Titpree, EssexThursday 23rd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Summer's Here: Supported by standee
overhead sign and bus stops
Supporting
Themes
• Back To School: Supported by standees, a-
boards and header boards
Key
Promotions
• Young's Fish Fingers x24: £2
• Carlsberg x20: £10
• Princess Tuna x4: £3
• Belvita: £1.39
• Quavers x6: £1
External / Car
Park
• Car Park Security Shrouds And A-boards:
'NEW' Slogan
Front Of Store
(Theme
POS, Pallets)
• Standees: Back to school and Summer's here
Witham, EssexThursday 23rd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Clearance Section
• Back To School: Supported by header
boards and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Gallo Wine £3.99: Shipper
• Health And Beauty Event: ½ price offers
• Fill Your Fridge For Less: Supported by
overhead signs.
Checkouts
(Theme,
Space,
Point Of Sale)
• DVDs: Free standing display units
This Weeks
Top 2 Deals
• Velvet Toilet Paper x16: £4.95
• Pepsi x8: £1.87
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Meat And Fish: £4 or 3 for £10
• Tarbert Smoked Salmon: £3.99
Copyright © 2015 Cosine UK
Witham, EssexThursday 23rd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme • N/A
Supporting
Themes• N/A
Key
Promotions
• Beer Single Bottles Selected: 3 for £5
• Corona 4pk: £4
• Cadburys/ Mars Multi Pks Selected: £1
• McVite's Digestives: £1
• Sprite/ Fanta/ Dr Pepper: £1
• Sunbites: £1
• Pringles: 2 for £3
• Hardy's Nottage Hill Wine: £5.49
External / Car
Park
• Window And Pavement Sign: Ben And Jerry’s
Ice Cream ½ price, Kellogg's Coco Pops £2
• Window Sign: Grab and go meal deal,
Hardy’s Nottage Hill Wine £5.49
Front Of Store
(Theme
POS, Pallets)
• Shipper: Green and Blacks £1.50
• Security Gate Shrouds: Pringles 2 for £3
• Stacks: Beers/Lagers multi pks selected,
Morrisons sparkling spring water 6pk £1.59
AddlestoneWednesday 22nd July
Copyright © 2015 Cosine UK
Store
Date
Copyright © 2015 Cosine UK
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Lunch Meal Deal: Main/ Snack/ Drink
Cheapest Free, highly promoted in the
chillers
Checkouts
(Theme,
Space,
Point Of Sale)
• Sunbites Crisps £1: Basket
• Doritos £1: Basket
• Nivea Suntan Lotion: Shipper
This Weeks
Top 2 Deals • Ben And Jerry Ice Cream: ½ price
• Kellogg's Coco Pops: £2
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Morrisons Signature Sausages/ Bacon: 2 for
£5
• Meat/ Fish Assorted Pks: 3 for £10
AddlestoneWednesday 22nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Tastes Of The British Isles: Two large free
standing displays are seen on entry
advertising British produce. Also signs are
seen around the store highlighting various
products. A window display promotes
relevant pictures on standees
Supporting
Themes• N/A
Key
Promotions
• Strawberries: £2
• Sandwiches, Salads, Drinks and Snacks: 3 for
2
• Italian Meals, American Snacking And Hot
Sandwiches: 3 for £10
• Chinese Or Indian Meal Deal: £5
• Fishcakes And Crispbakes: 2 for £3
• Italian Meals For One: 3 for £7
• Deli And Dairy Items: 3 for £6
• Wine And Champagne: Buy 3 Save 5% or
Buy 12 Save 10%
• Wine Of The Month: 2 for £12
External / Car
Park
• Window Display: Colour Blocking: New
seasonal clothing range, Tastes Of The British
Isles, Going To Senior: Children's clothing
Front Of Store
(Theme
POS, Pallets)
• Standee: Dine in for Two with free wine £10
• Board: Local flavours
• Displays: Tastes of the British Isles
SuttonWednesday 22nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Dine In For Two With Free Wine £10:
Advertised on entry and highlighted
extensively in the chillers
Checkouts
(Theme,
Space,
Point Of Sale)
• M&S Banking: Leaflets on all checkouts
This Weeks
Top 2 Deals
• Dine In For Two With Free Wine: £10
• Vegetables. Salads And Fruit: 2 for £3
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Grill Meat, Fish, Poultry: 3 for £10/ 2 for £7
• Bacon And Sausages Selected: 2 for £4
Copyright © 2015 Cosine UK
SuttonWednesday 22nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Summer Is For....: Highly advertised on entry
and around the store. 5 bays support picnic
and summer accessories on various offers
bordered with high signs and bus stops
Supporting
Themes
• Household Event: Signs highlight the event
within the cleaning department. Also a
gondola end and a freestanding front of
store display are seen promoting the offers.
• Pick Your Own Offers Make Your Choice:
Advertised around the store on overhead
signs, checkouts and on entry
Key
Promotions
• Wine's Selected: Save 1/3 and 25% off
• Bottled Beer Single Bottles Selected: 20% off
• Dental: 3 for 2
• Strawberries: £2
External / Car
Park
• Window And Pavement Sign: Ice Cream 20%
off
Front Of Store
(Theme
POS, Pallets)
• Display: Flowers
• Free Standing Display: Summer is for... free
supporting selected crisps 2 for £2.50
• Stand: Strawberries £2
WandsworthWednesday 22nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Summer is for....: 5 bays support picnic and
summer accessories on various offers
bordered with high signs and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Waitrose Good To Go: Lunch offer supported
by Win England Cricket tickets
• Baby And Toddler Event: Promoted on bus
stops in the Baby section
Checkouts
(Theme,
Space,
Point Of Sale)
• Pick Your Own Offers Make Your Choice:
Signs on all checkouts
This Weeks
Top 2 Deals
• Ice Cream: 20% off
• Summer Eating: 3 for £6
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Meat/ Fish/ Poultry: 3 for £10
Copyright © 2015 Cosine UK
WandsworthWednesday 22nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Great Deal Locally: Slogan on POS
throughout the store
Supporting
Themes
• This Weeks Fresh 3 Offers: Supported by
standees and window signs
Key
Promotions
• Smoked Salmon: 1/3 off
• Schweppes Lemonade: 2l £1
• Peaches / Oranges / Plums: 69p
• Budweiser x 10 Cans: £10.99
• Carling x10 Cans: £7
External / Car
Park
• Banner: Sourced locally
• Window Signs: This weeks fresh three 69p
and various offers
• Window: Lunchtime meal deal £3.25
Front Of Store
(Theme
POS, Pallets)
• Great Deal Locally: Dump bins with various
offers
Mersea Road, Colchester, EssexWednesday 22nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• Various Food And Snack Offers
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• This Weeks Fresh Three 69p: Supported by
standees
• Sourced Locally Products: Supported by
shelf edge strips, shelf barkers and hanging
signs
Checkouts
(Theme,
Space,
Point Of Sale)
• Great Deal Locally: Dump bins with various
offers
This Weeks
Top 2 Deals
• Cathedral Cheddar: £2.25
• Walkers Crisps x6: £1
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Chicken Breasts x3: £4 or 2 packs for £7
• British Pork: ½ price £3.99 kg
Copyright © 2015 Cosine UK
Mersea Road, Colchester, EssexWednesday 22nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• All Your Favourite Things For Summer:
Supported by overhead signs through out
the store
Supporting
Themes
• Special Buys: Supported by window signs
and overhead signs
Key
Promotions
• Super 6 Fruit/Veg: 49p
• Coronita Lager x6 Bottles: £3.79
• Greenvale Spreadable Butter: £1.49
• Family Pack Of Cooked Ham 300g: £1.45
• Nobbly Bobbly Mini Ice Lollies x10: £1.89
External / Car
Park
• Window Signs: Supporting special buys and
ALDI super 6
• Pallets: Compost and BBQ coals
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: Supporting All your
favourite things for summer
• Pallets: Budweiser lager 66 x4 bottles £2.99
London Road, Colchester, EssexWednesday 22nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• American Style: Food items e.g. tins of
hotdogs
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Special Buys: Include men's casual wear
and full school uniform at £4
• Reduced Aisle: Dedicated to Reduced
special buy items
Checkouts
(Theme,
Space,
Point Of Sale)
• Which Best In The British Aisles Award 2015:
Headers on each checkout
This Weeks
Top 2 Deals
• Budweiser 66 x4: £2.99
• Coronial Lager x4: £3.79
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Rump Steak: £2.99
• British Stuffed Whole Chicken: £3.49
Copyright © 2015 Cosine UK
London Road, Colchester, EssexWednesday 22nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Save And Shop A Lidl Smarter: Main theme
used around the store to compare branded
products with Lidl's, using overhead signs,
bus stops and floor stickers
Supporting
Themes
• Discover New Ideas!: Central aisle supports
reductions on household accessories,
electrical items, garden products, tools,
furniture and clothing/ shoes. Highlighted
with overhead signs
Key
Promotions
• Courgettes: 99p
• Red Peppers: 39p
• Celery: 39p
• Tower Gate Caramel Wafer Bars: 79p
• Conde Noble Rose: £3.29
• Formil Laundry Powder: £5.99
• Prosecco Spumante: £7.49
External / Car
Park
• Stack: Clematis £3.69
• Entrance Window Sign: Taste of Asia from
Thursday 23rd July
Front Of Store
(Theme
POS, Pallets)
• Display: Flowers
Clapham JunctionWednesday 22nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Discover New Ideas!: Central aisle supports
reductions on household accessories,
electrical items, garden products, tools,
furniture and clothing/ shoes. Highlighted
with overhead signs
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Limited Offers- Hurry Hurry...: Highlighting
reduced offers over 3 bays
Checkouts
(Theme,
Space,
Point Of Sale)
• Healthy Checkouts: Signs seen on the
security gates
• Nuts, Seeds And Dried Fruits: Every checkout
• Bottled Water Multi Pks: Stacks
This Weeks
Top 2 Deals
• Newgate Cream Of Tomato Soup: 39p
• Parkside Wet And Dry Vacuum Cleaner:
£59.99
This Weeks
Top 2 Deals
(Meat, Fish
And Poultry)
• Beef Mince: £1.55
• Meat Pks Selected: 2 for £5
Copyright © 2015 Cosine UK
Clapham JunctionWednesday 22nd July