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SMB Connect Conference, December 05, 2012. Ahmedabad.
Arun TyagiSr. Manager - Marketing, IndiaMART.com
Traditional Ways
SMB Connect Conference, December 05, 2012. Ahmedabad.
- Trade Fairs
- Print Ads
- Yellow Pages
- Telemarketing
- Referrals etc.
Getting Ready
SMB Connect Conference, December 05, 2012. Ahmedabad.
PESTLE Theory
- Political
- Economical
- Social
- Technological
- Legal
- Environmental
Focus on One Market at a Time
Budget
Internet: Enabler
SMB Connect Conference, December 05, 2012. Ahmedabad.
Internet is the best way!
SMB Connect Conference, December 05, 2012. Ahmedabad.
- Website
- Feedback, Survey, Analytics
- B2B Marketplaces, Classifieds Sites
- SEO, SEM, Adwords, Online PR, Social Media
- Email, Signatures, Newsletters, SMSAnd- Visiting Cards, Bills/Invoices, Brochures
WEBSITE
SMB Connect Conference, December 05, 2012. Ahmedabad.
- Product Catalog, Shopping Cart
- Company Profile, Certifications
- Testimonials
- PPT, PDF, Video
- Analytics
- Feedback, Survey
- Newsletter
Internet Marketing
SMB Connect Conference, December 05, 2012. Ahmedabad.
- SEO, SEM, Adwords
- Social Media, Online PR
- Email, Signatures
B2B Marketplaces
SMB Connect Conference, December 05, 2012. Ahmedabad.
- Leverage Established Marketplace
- Showcase Product Range and Credentials
- Buy – Sell Offers
- Buy Business Leads
- Access Tenders
THANK YOUQ & A
SMB Connect Conference, December 05, 2012. Ahmedabad.
Arun TyagiLinkedIn: linkedin.com/in/aruntyagi77
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