digital marketing - simplified by wsi
Post on 20-Jan-2015
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Simplified.
10 common internet marketing mistakes
that cost companies money and customers
Digital Evolution
• 2 Buttons
Birth
•50+ buttons
•Multiple remotes
Complexity
•Universal
•Touch
Simplification
•Voice
•Motion
•Camera
Natural State
INTERNET TECHNOLOGY GENERATIONS
MORE SITES. MORE NETWORKS. MORE DEVICES.
MORE COMPLEXITY.
We need a universal remote for
Internet Marketing
GET RESULTS BY USING ONLINE STRATEGIES THAT ARE
SIMPLE TO UNDERSTAND AND EASY TO FOLLOW
ABCs OF DIGITAL MARKETING
ABCs of Internet Marketing
10 SIMPLE questions
to get you started . . .
SITE. SIMPLIFIED.
Credibility (Pre-click)
#1 #2
#7
Google Instant Preview
Conversion (Post Click)
2%-10% of visitors convert.
What do the other 90% do?
SEARCH. SIMPLIFIED.
Poor PPC Landing Page
Ad clicks- through to dedicated offer page
Offer is clearly presented
Visitor Can take immediate action
Google+ Local
Create and claim your Google+ Local page
Check for NAP consistency
Name
Address
Phone
Across directories
SOCIAL. SIMPLIFIED.
Negative reviews
Good? Bad? Are you Invisible?
Consistency
Search availability of your COMPANY NAME on all major social networks
Claim your name before a competitor
MOBILE. SIMPLIFIED.
On the Go
Autodetect if the visitor is on a mobile device
Dedicated design for small touch screens
Offer reduced content targeted to needs of a mobile user
Link to the full website for visitors who need to find more
Be found in the ZMOT
SITE. SEARCH. SOCIAL. MOBILE. SIMPLIFIED.
Have a Plan
One person OWNS your digital marketing
All your online strategies have the same goals
Everything is measured equally and regularly
Know What’s Working
Free testing report at webscore.wsiworld.com
Schedule a complete webscan analysis
Summary
Site
• Poor Design
• Unclear Call To Action
Search
• No Dedicated Landing Pages
• Location. Location. Places.
Social
• Negative Reviews
• Secure Profiles
Mobile
• Mobile Ready, Mobile Specific
• Local Search
Simplified
• Have ONE plan
• Know what’s WORKING
PROFESSI ONA L BA CKGROUN D
• Certified Digital Marketing Consultant
• 20 year history of corporate sales and marketing
• Over 200 international business cases analyzed- focus on strategic planning and profitability
BUSI N ESS A CH I EVEMEN TS/A WA RDS
• Presidents Club Winner, multiple sales awards
PA ST I N DUSTRIES
• Telecom – Rogers and Sprint- wireless and wireline
• Advertising and publishing
@WSI_Sharon_Herr
/Sharon Herrnstein
/WSI_Sharon_Herr
SHARON HERRNSTEIN, BA, MBA
WSI DIGITAL MARKETING CONSULTANT
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