wsi digitaledge marketing -linked in for business
TRANSCRIPT
What you will learn
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• Why is LinkedIn Effective
• How Does it Compare to Other Social Sites?
• What Can You Use LinkedIn For?
• 10 Steps to Success
• Tips & Tricks
Socialnomics
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http://www.youtube.com/watch?v=fpMZbT1tx2o
Socialnomics 3 Video by @equalman [4:00 Fat Boy Slim]
Why is LinkedIn So Effective?
• 74% people believe a recommendation
• Only 14% of people believe an Ad (website)
• LinkedIn is real Online Reputation Management
• Sort of self-policed
• It's not a CV, it’s a marketing tool
• This is NOT Facebook!
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13 Reasons to Use LinkedIn
1. You need to recruit quality employees
2. Your target market is college educated or slightly more affluent than avg
3. You’re looking to grow your professional network
4. You want to keep up on industry trends
5. You need to research employees, employers, competition, or clients
6. You want to connect with peers and follow thought leaders in your field
7. You need to rank well in search engines
8. You’re an entrepreneur
9. You’re an employee
10. You are a thought leader in your field
11. You may be changing jobs/careers
12. You do telemarketing
13. A good portion of your business comes from word of mouth
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Complete Your Profile to 100%
• Professional photo
• Compelling headline
• Current position
• At least two past positions
• Don’t skip these sections:• Summary
• Specialties
• Interests
• Groups and Associations
• At least 3 recommendations
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X
Recommendations
• Ask for recommendations and give them freely
• Two-way exchanges should be somewhat limited
• Need at least 3 for 100% completeness
• Be sure you know the person well-enough!
• Word it carefully (stick to what you actually know)
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Connection Dos & Don’ts
• NEVER use the generic LinkedIn invitation text
• Customize your invitation EVERY time:
• Use the recipients name
• Great if you have another “excuse” to reach out
• Remind them how you know each other
• Can’t customize on mobile devices, so use sparingly!
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Connecting Social Properties
• Send Blog posts to LinkedIn
• Add blog to profile (WordPress app)
• Use Blog Link App (optional)
• Connect LinkedIn to Twitter via profile
• Use SlideShare App
• Add a LinkedIn button to your website
• Connect with me on LinkedIn
• Follow our company
• Hootsuite to connect Facebook (manual posts)22
Participate
• Start discussions in groups
• Know who you’re talking to!
• Comment on discussions
• Ask for introductions (carefully)
• Make all interactions personal
• Share, like & comment on other people’s posts
• Don’t spam – be careful with self-promotion
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Research
• Your target market
• Your industry
• Your competition • 80% of business owners use
social media to spy on the competition
• Conduct market research• Polls, group stats
• Follow-up with those who have viewed your profile
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Sharon HerrnsteinWSI Digital Marketing Consultant
[email protected] us today at 416-564-1863.
Questions?
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