digital marketing plan

DIGITAL MARKETING PLAN

DIGITAL MARKETING PLAN

DIGITAL MARKETING PLAN

What the customer wants

to learn?

What the course must effectively

offer?

The intersection drives Digital Marketing Strategy.

DIGITAL MARKETING PLAN

TARGET

Sell 500 Units of the Edukart Course

DURATION

One Month Digital Marketing Campaign

DIGITAL MARKETING PLAN

TARGET AUDIENCE• Recommends segmenting consumers based on usage and not demographics.

A two-fold consumer to be addressed to…

• Individual Consumer• Corporate Consumer

DIGITAL MARKETING PLAN

THE CONSUMER

All forms of communication will be targeted towards

the end-consumer.

Spoilt for choice, the consumer is aware of available

options and is split between 2 groups;

• Image conscious

• Price conscious

DIGITAL MARKETING PLAN

KEY ISSUES

• Introduce the Edukart’s New Course.• Create awareness of the course content & its benefits.• Push sales.• Become a ‘top-of-mind’ consumer consideration.

DIGITAL MARKETING PLAN

MEDIA OBJECTIVES

• To launch Edukart’s Course and announce its contents.

• To build up advertising awareness and push product sales.

• To use Social Media & Digital Media to ‘spread the word’.

DIGITAL MARKETING PLAN

MEDIA STRATEGY

• Maximize reach % in the most impactful and cost-effective

manner by using different media mixes.

• Maintain continuity throughout the month.

Social Media Approach

Awareness

DIGITAL MARKETING PLAN

DIGITAL MARKETING PLAN

• The content needs to be a perfect blend of interesting quotes, Course facts, information about course and benefits of the course.

Call to Action

• Become a fan / follower of the course on social media.

• Participate in the activities.

Content Strategy

DIGITAL MARKETING PLAN

• New & increasing set of customers.

• Connecting with the existing set of customers.

• Making the customers - course advocates.

• Course awareness and recall among target audience.

• Increase in number of fans & followers on Social Media.

• Increase in positive buzz around the coursed on the internet.

DIGITAL MARKETING PLAN