digital marketing now - hot digital marketing trends 2014 vs. 2024
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Hot Digital MarketingTrends 2014 vs. 2024
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#Futu reM @D ig i ta lMN @TomShap i ro
Paradigm Shifts
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Predictive & Adaptive Marketing
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Omnichannel Marketing
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“Digital” is Going Away
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The Click is Going Away
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Growth Hacker Marketing
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Radical Transparency
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Screens
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Screens Everywhere
Source: Corning, A Day Made of Glass 2
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Platform-AgnosticConsumers
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Design
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Design as aStrategic Weapon
Invisible Design
Advertising
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AdvertisingEverywhere
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Media Fragmentation
Purpose-Driven Marketing
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Focusing on the Why
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Mobile
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Mobile as the New Hub
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The Mobile Only User
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Video
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Video Growth
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Facebook & Twitter
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Facebook & TwitterMonetization
Real-Time
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Software isEATING Marketing
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Real-Time Bidding
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Real
-Tim
e So
cial
Mash-Ups
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PR, SEO & Social Mash-up
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Paid Search & Display Mash-up
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Social & Mobile Mash-up
Content
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Transmedia Storytelling
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International
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International Growth
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360° Marketing
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Sensory Exploration
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Summary of Trends
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Predictive & Adaptive Marketing
Omnichannel Marketing
“Digital” is Going Away
The Click is Going Away
Growth Hacker Marketing
Radical Transparency
Screens Everywhere
Platform-AgnosticConsumers
Design as a StrategicWeapon
Invisible Design
Advertising Everywhere
Media Fragmentation
Focusing on the Why
Mobile as the Hub
Copyright 2013 by Digital Marketing NOW. All rights reserved.
The Mobile Only User
Video Growth
Facebook & Twitter Monetization
Software is EATING Marketing
Real-Time Bidding
Real-Time Social
PR, SEO &Social Mashup
Paid Search &Display Mashup
Social &Mobile Mashup
Transmedia Storytelling
International Growth
Sensory Exploration
Capitalizing on the Trends
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Holistic Analytics
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Tom Shapirots@DigitalMarketingNOW.com
781.866.2277@DigitalMN
@TomShapiroCopyright 2013 by Digital Marketing NOW. All rights reserved.
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