digital marketing in plastics 2014

@Hightechguru1 Automation Automotive B2B BioPlastics

Composting Consulting Consumer Products Continuous Improvement

digital media Drug DeliveryElectronics Engineering

Gerson Lehrman Group Globalization High Tech Injection Molding

Inmold Assembly International Interstitials

Manufacturing Assessment Marketing Medical Devices

Micro Molding Multi Material MoldingMulti-Lingual No Sacred Cows

Packaging PLASTICS PlasticsToday Printed Electronics

Quality Reshoring Six Sigma Social Media Supply Chain Management

Total Cost viral marketingvirtual trade show WIN-WIN

Innovation

UBM Canon

Digital Marketing in Plastics 2014

o Digital Advertising tools

o Metrics

o PlasticsToday Survey

o Social Media

o Q&A

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Banner Ads

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Static or Animated Images

Click rates*: 0.02-0.05%

• Averages – highly depending

on content and artwork

• Based on 50.000 visitors/month

Banner Ads in targeted Newsletter

Medallion with text

Click rates*: 0.3-0.5%

• Averages – highly depending

on content and artwork

• 20-25K/blastIncreasing your company value

Interstitial or Roadblock

• Appears BEFORE you get to

the actual website

• Once per day for 1 week

• Option to skip and go

straight to the website

• wait for 15 seconds and

automatically go to the

website

• or click on ad/interstitial to

go to the advertiser’s

landing page

Increasing your company value

Click rates*: 2-5%

• Averages – highly depending

on content and artwork

• 1500-2000/day for 1 week

Targeted e-Postcards

• Cleary defined target group

• Select from 130.000 plastics industry professionals

• Injection molding/automotive/C-Level/Europe

• Exclusive e-mail blast

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Opening rates*:10-30%

Click rates*: 1-5%

• Averages – highly depending

on content and artwork

• 15000 per blast

Webinar Series

You are attending one right NOW! 300-1000 attendeesdepending on topic

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Webinar Series

• Exclusive Sponsors of Live/Semi Live Webinar—Moderated by PlasticsToday editorial live Q&A

• Multiple Sponsorships (limit of 4)

• On-Demand Webinar (20 minutes)—Client to provide content and speaker

• Editorial Webinar—PlasticsToday Editorial team works with client to create custom content

Targeted Channels

• Limited exclusive sponsorship

• A combination of– Weekly newsletter ads

– Interstitials

– Monthly E-Product Showcase

– Ad on Channel Website

Increasing your company value

Increasing your company value

Plastec Trade Shows & Conferences

Trade Show Booth

Lunch & Learn Seminar

Targeted newsletters

Targeted Interstitials

Combination of Print AND Digital Magazine

Targeted E-Postcards/Videos/Invitations

Newsletter advertising

Custom tailored solutions

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Plastec Trade Shows & Conferences

PlasticsToday Survey

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Selected Audience: 60,000 plastics processing professionals from the

UBM Canon Master Audience File*

*Note: There were no duplicate contacts used across any of the other UBM Canon Readership

Surveys that went out.

Total # of Respondents: 1,083

Survey Dates: December 13, 2013-January 17, 2014 (total of 3 email

blasts)

Which of the following job categories/titles most closely resembles your current position?

Answer Options Response Percent Response Count

General/Corporate Management 23.1% 250

Product/Design/Development 20.1% 218

Mold Maintenance & Repair 2.1% 23

Machine Setup & Maintenance 2.6% 28

Technical Service 6.2% 67

Purchasing 4.2% 45

Quality Assurance/Quality Control 4.3% 47

Cost Estimating 1.0% 11

Production/Manufacturing 12.4% 134

R&D 11.6% 126

Marketing & Sales 12.4% 134

answered question 1083 1083

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Level of preference for each of the methods for staying up-to-date on plastics news and information

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3.86

3.41

3.39

3.37

3.06

2.92

3.06

0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50

eNewsletters

Trade shows/conferences

Trade publication websites

Trade print publications

Association websites

Webinars

Word of Mouth

On a scale of 1 to 5with 5 being the highest:

Where do you usually first hear about new technologies, products or companies?

Answer OptionsResponse Percent

Response Count

Search engines 13.1% 128

Trade shows/conferences9.6% 94

eNewsletters 47.0% 461Webcasts 0.5% 5Trade publication websites 6.9% 68Trade print publications 13.1% 128Video 0.2% 2White papers 1.0% 10Social media 2.6% 25Vendor/supplier websites 4.8% 47Online supplier directories 1.2% 12

answered question 980skipped question 103

Increasing your company value

Do you spend more time reading about industry news and technology in print or digitally?

Increasing your company value

74.0%

26.0%

Response Percent

Digital Print

About how often do you utilize each of the following types of media for work-related purposes?

Increasing your company value

Da ily We e kly Mo nthly Qua rte rly Ye a rly Ne ve r

10 30 64 197 503 152

1.02% 3.06% 6.53% 20.10% 51.33% 15.51%

213 353 231 88 16 49

21.73% 36.02% 23.57% 8.98% 1.63% 5.00%

40 190 478 137 46 51

4.08% 19.39% 48.78% 13.98% 4.69% 5.20%

62 219 309 196 65 83

6.33% 22.35% 31.53% 20.00% 6.63% 8.47%

117 263 298 160 53 44

11.94% 26.84% 30.41% 16.33% 5.41% 4.49%

55 188 230 191 130 132

5.61% 19.18% 23.47% 19.49% 13.27% 13.47%

467 244 137 53 19 28

47.65% 24.90% 13.98% 5.41% 1.94% 2.86%

20 82 229 206 131 246

2.04% 8.37% 23.37% 21.02% 13.37% 25.10%

31 123 232 241 143 160

3.16% 12.55% 23.67% 24.59% 14.59% 16.33%

32 92 213 224 165 207

3.27% 9.39% 21.73% 22.86% 16.84% 21.12%

134 169 140 81 65 360

13.67% 17.24% 14.29% 8.27% 6.63% 36.73%

Trade print publications

Webcasts

Answe r Op tio ns

Web sites of vendors/suppliers

White papers

eNewsletters

Search engines

Web sites of trade publications

Video (product demos, corporate profiles, etc.)

Trade shows/conferences

Online supplier directories

Social media (Facebook, Twitter, LinkedIn, etc.)

Do you use any social media platforms for professional purposes?

Increasing your company value

S…

0.0%

20.0%

40.0%

60.0%

8.4%18.0%

55.8%

18.8%

15.9%

3.7%1.7%

29.8%

How many industry trade events or conferences do you attend each year?

Increasing your company value

55.5%21.6%

2.9%

1.8% 18.2%

Response Percent

1-2 3-5 6-10 More than 10 None

Social media

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imagerymajestics/freedigitalhotos.net

My personal favorites

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Source: PRNewswireIncreasing your company value

Source: PRNewswireIncreasing your company value

Increasingly sophisticated means of engagement

Source: Tom ForemskiIncreasing your company value

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PlasticsToday@tecnokal.com

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