digital lap counter and timer for swimmers richard barton keith huster brent weigel may 24, 2015may...
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Digital Lap Counter and Digital Lap Counter and Timer for SwimmersTimer for Swimmers
Richard BartonRichard Barton
Keith HusterKeith Huster
Brent WeigelBrent Weigel
April 18, 2023April 18, 2023
OverviewOverview
Project descriptionProject description Market analysisMarket analysis
Potential customersPotential customers Competitive edgeCompetitive edge
BudgetBudget SummarySummary
Project DescriptionProject DescriptionWater-Proof Box Computing, Saving, Counting
Underwater Pad Senses lap change, displays information to the swimmer
Lap Count Display
Lap Time Display
Pressure Activated Switches
Figure 1: Computer rendering of the Digital Lap Counter and Timer for Swimmers.
Market AnalysisMarket Analysis
Serious swimmers in the USSerious swimmers in the US Earn $35,000 or moreEarn $35,000 or more Ages 7-44Ages 7-44 TriathletesTriathletes Athletes in trainingAthletes in training Competitive swimmersCompetitive swimmers
Swim clubs and teamsSwim clubs and teams UniversitiesUniversities
Potential CustomersPotential Customers
Market AnalysisMarket AnalysisPotential CustomersPotential Customers
Swimming Participation by Household Income Item 1993 1994 1995 1996 1997 1998 1999
Under $15,000 (19.6% of U.S. Pop.) 13.9 12 13.4 13.2 11.2 9.5 8.5
$15,000 - $24,999 (15.3% of U.S. Pop.) 12.9 12.8 12.6 12.4 10.2 10.4 9.1
$25,000 - $34,999 (14.3% of U.S. Pop.) 14.4 15.6 13.8 13.6 11.8 14.7 12.9
$35,000 - $49,999 (17.3% of U.S. Pop.) 21.3 21.1 19 18.5 19.6 20.4 18.2
$50,000 - $74,999 (19.9% of U.S. Pop.) 23.3 24.2 23.6 26.3 23.4 23.1 24.6
$75,000 & Over (13.6% of U.S. Pop.) 14.2 14.3 17.6 16 23.7 21.9 26.7
Total 100 100 100 100 100 100 100
Base (participants in mil.) 61.4 60.3 61.5 60.2 59.5 58.2 57.9
Table 1: Swimming Participation by Household Income. Courtesy SBRnet.com (5/1/01)
Swimming Participation: Total Participation by Age Group (% of Participation)
Item 1993 1994 1995 1996 1997 1998 1999
7-11 (8.0% of U.S. Pop.) 17.1 17.7 18.3 17.4 18.4 17.3 17.7
12-17 (9.4% of U.S. Pop.) 17.7 15.5 16.4 17.5 17.5 17 16.2
18-24 (9.5% of U.S. Pop.) 12.8 10.9 11.1 11.9 11.7 11.2 11.7
25-34 (15.5% of U.S. Pop.) 18.4 17.7 17.6 17.1 125.4 16.3 14.3
35-44 (16.2% of U.S. Pop.) 16.4 17.4 17.7 17.1 18.1 18.4 19
45-54 (12.8% of U.S. Pop.) 8.1 8.7 8.4 9.1 9.1 9.4 9.7
55-64 (9.0% of U.S. Pop.) 4.5 4.5 5.1 4.8 4.9 4.6 4.8
65-74 (8.1% of U.S. Pop.) 5.0* 7.6* 3.5 3.3 3.1 3.8 4.2
75+ (6.2% of U.S. Pop.) n/ a n/ a 1.9 1.9 1.7 2 2.4
Total 100 100 100 100 100 100 100
Base (participants in mil.) 61.4 60.3 61.5 60.2 59.5 58.2 57.9
* Includes "65-74" and "75+"
Table 2: Swimming Participation: Total Participation by Age Group (% of Participation). Courtesy SBRnet.com (5/1/01)
USA Swimming: Membership History Year Year-Round
Athelete Seasonal Athlete
Year-Round Club
Seasonal Club
Non-Athlete (Coaches)
2000 231,352 39,223 2,755 118 25,732
1999 217,325 37,237 2,753 125 25,852
1998 214,206 40,518 2,765 129 26,426
1997 211,728 39,525 2,692 115 25,973
1996 195,853 40,300 2,618 141 24,788
1995 191,855 34,703 2,612 127 24,740
1994 190,559 36,251 2,556 89 24,124
1993 188,647 34,262 2,571 0 24,167
Table 3: USA Swimming: Membership History. Courtesy USA Swimming (5/2/01).
Meant for competition officiatingMeant for competition officiating Give the swimmer information in Give the swimmer information in
an intrusive manneran intrusive manner
Market AnalysisMarket Analysis Competitive Competitive EdgeEdge
Ease of use will be our Ease of use will be our competitive edgecompetitive edge Does away with obtrusively worn itemsDoes away with obtrusively worn items Eliminates the need to interrupt normal Eliminates the need to interrupt normal
positioningpositioning Aiming for a net production cost of Aiming for a net production cost of
$100 and a sales cost of $200.$100 and a sales cost of $200.
Market AnalysisMarket Analysis Competitive Competitive EdgeEdge
BudgetBudget
$3,530.00 Electronics
$1,000.00 Underwater enclosure development, molding, and production
$70.00 PC board production
$600.00 Training and Manuals
$5,000.00 Patent–related legal expenses
$500.00 Detailed market analyses
$500.00 Business Planning
$1,500.00 Travel/Presentation expenses
Total: $12,700.00
Table 4: General project budget.
SummarySummary
Project descriptionProject description Waterproof housing, digital logic Waterproof housing, digital logic
circuitrycircuitry Market analysisMarket analysis
Serious swimmersSerious swimmers Ease of use, low sales costEase of use, low sales cost
BudgetBudget All this, for only $12,700All this, for only $12,700
Questions?Questions?
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