digital identity: content sharing and the balance of power

Clore Cultural Leader ship !!!!!!!

#cloreleader ship

Digital Identity

Martin Franklin

• Culture Broadcaster

• Digital Producer

• Serial Innovator

!

@martin_franklin

• Head of Digital

• Creative Director

• Digital Strategist

!

@tashar

Natasha Reynolds

Digital Landscape

–Johnny Appleseed

“Type a quote here.”

–Johnny Appleseed

“Type a quote here.”

–Martin Franklin

“its not the bums on seats, its the eyeballs on screen.”Where’s The Value?

Cultural Leader Source of

expert information

Professional YOU

Personal YOU

Personal You

Individual Audience

Networker Commenter

Brand You

Whitham v Club Ltd t/a Ventura 2010

Etiquette

“I think I work in a nursery and I do not mean working

with plants.”

Professional You

Work Role Advocate Promoter Colleague

Digital Toolkit

Google yourself

List your IDs

Tidy up - tone

Control passwords

DIGITAL AUDIT

–Johnny Appleseed

“Type a quote here.”Title Text

x x

Amplifiers Be Retweetable

Please RetweetPlease RT

Neither

0 15 30 45 60

Add links to 3 out of 4 tweets Friday 3-4pm = retweet sweet spot

Negative comments Self referencing

Link Click Through Rate Heat Map

–Johnny Appleseed

“Type a quote here.”

Who are you? What is your expertise?

What do you want viewers to do? Main interest or passion? Notable achievements?

Add a touch of you!

Biography

Future Trends

Near Field Communication (NFC)

Future Trends

Digital Access

Future Trends

Online Events

Martin Franklin

Natasha Reynolds

@martin_franklinmartin@hypermedia.me

www.hypermedia.me

@tasharnat.reynolds@me.com

www.about.me/natasha.reynolds

FIN

References• Global Digital Statistics 2014 http://slidesha.re/1dz39dl

• Tweetreach: http://tweetreach.com/

• Twitter profile tips: https://business.twitter.com/perfect-your-profile

• Twitter retweet tips: http://offers.hubspot.com/the-science-of-twitter-free-chapter-download

• Google Alerts: http://www.google.com/alerts

• LinkedIn profile infographic: http://theundercoverrecruiter.com/perfect-linkedin-profile/

• About Me: http://about.me

• Hootsuite: http://hootsuite.com/

• Tweetdeck: https://tweetdeck.twitter.com/

• Forbes top social media influencers: http://www.forbes.com/sites/haydnshaughnessy/2013/04/04/the-top-20-women-social-media-power-influencers/

References• 3D Scanning: http://www.3d-fossils.ac.uk/home.html

• HTML5 3D (Europe): http://www.3d-coform.eu/

• British Library/UK SoundMap: http://sounds.bl.uk/sound-maps/uk-soundmap

• Ordnance Survey Map/Minecraft: http://www.youtube.com/watch?v=d-op10jN2dE&

• Open Data Institute: http://theodi.org/

• Data transparency, Data Dashboard - : http://creativepeopleplace.info/audit/

• Twitch: http://www.twitch.tv

• Red Bull Battlegrounds https://www.youtube.com/user/RedBulleSport/videos

• Near Field Communication (NFC) http://www.youtube.com/watch?v=6ctlZJpdZlk