digital identity: content sharing and the balance of power
DESCRIPTION
"Digital Identity" presentation at the Clore Cultural Leadership short course in Feb 2014 by Martin Franklin & Natasha Reynolds. The talk aims to provide professionals from the culture sector with a common understanding of the world of online communication, sharing and the balance of power between content creators and the platforms they use to distribute their messages and works. For individuals working in public organisations there is an interesting duality between personal social engagement and professional social engagement. The new value placed on the networks we create around our own personal brands is a subject of interest, as stories of employers demanding access to your Facebook account or the handover of your LinkedIn contact list circulate online. We've summed up our landscape survey with a straight ahead digital toolkit, which can be simply implemented as a digital health check and everyday aid.TRANSCRIPT
Clore Cultural Leader ship !!!!!!!
#cloreleader ship
Digital Identity
Martin Franklin
• Culture Broadcaster
• Digital Producer
• Serial Innovator
!
@martin_franklin
• Head of Digital
• Creative Director
• Digital Strategist
!
@tashar
Natasha Reynolds
Digital Landscape
–Johnny Appleseed
“Type a quote here.”
–Johnny Appleseed
“Type a quote here.”
–Martin Franklin
“its not the bums on seats, its the eyeballs on screen.”Where’s The Value?
Cultural Leader Source of
expert information
Professional YOU
Personal YOU
Personal You
Individual Audience
Networker Commenter
Brand You
Whitham v Club Ltd t/a Ventura 2010
Etiquette
“I think I work in a nursery and I do not mean working
with plants.”
Professional You
Work Role Advocate Promoter Colleague
Digital Toolkit
Google yourself
List your IDs
Tidy up - tone
Control passwords
DIGITAL AUDIT
–Johnny Appleseed
“Type a quote here.”Title Text
x x
Amplifiers Be Retweetable
Please RetweetPlease RT
Neither
0 15 30 45 60
Add links to 3 out of 4 tweets Friday 3-4pm = retweet sweet spot
Negative comments Self referencing
Link Click Through Rate Heat Map
–Johnny Appleseed
“Type a quote here.”
Who are you? What is your expertise?
What do you want viewers to do? Main interest or passion? Notable achievements?
Add a touch of you!
Biography
Future Trends
Near Field Communication (NFC)
Future Trends
Digital Access
Future Trends
Online Events
Martin Franklin
Natasha Reynolds
www.hypermedia.me
www.about.me/natasha.reynolds
FIN
References• Global Digital Statistics 2014 http://slidesha.re/1dz39dl
• Tweetreach: http://tweetreach.com/
• Twitter profile tips: https://business.twitter.com/perfect-your-profile
• Twitter retweet tips: http://offers.hubspot.com/the-science-of-twitter-free-chapter-download
• Google Alerts: http://www.google.com/alerts
• LinkedIn profile infographic: http://theundercoverrecruiter.com/perfect-linkedin-profile/
• About Me: http://about.me
• Hootsuite: http://hootsuite.com/
• Tweetdeck: https://tweetdeck.twitter.com/
• Forbes top social media influencers: http://www.forbes.com/sites/haydnshaughnessy/2013/04/04/the-top-20-women-social-media-power-influencers/
References• 3D Scanning: http://www.3d-fossils.ac.uk/home.html
• HTML5 3D (Europe): http://www.3d-coform.eu/
• British Library/UK SoundMap: http://sounds.bl.uk/sound-maps/uk-soundmap
• Ordnance Survey Map/Minecraft: http://www.youtube.com/watch?v=d-op10jN2dE&
• Open Data Institute: http://theodi.org/
• Data transparency, Data Dashboard - : http://creativepeopleplace.info/audit/
• Twitch: http://www.twitch.tv
• Red Bull Battlegrounds https://www.youtube.com/user/RedBulleSport/videos
• Near Field Communication (NFC) http://www.youtube.com/watch?v=6ctlZJpdZlk