devising brand strategy
Post on 12-Aug-2015
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Firm’s has 3 choices to brand a product :
New brand can be developed Some existing brands can be
applied Combination of above two
CREDITS :• http://www.mind2mind.no/w/wp-content/uploads/2011/02/
Strategi_sjakk_v2.jpg • https://h2savecom.files.wordpress.com/2012/07/jj-rebate.jpg
?w=522&h=217• http://image.slidesharecdn.com/ch9creatingbrandequitygan-
110414105356-phpapp02/95/ch9-creating-brand-equity-top-10-learning-questions-40-728.jpg?cb=1302779539
• http://all4desktop.com/data_images/original/4197678-2011-mercedes-benz-sls-amg-10.jpg
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