developing an online strategy

Develop your online strategy

What outcomes do you want to achieve from your online presences?

Outcome Methods

Increase membership Raise awareness of what Rotary does in general through sharing photos / videos / news updates about your club and Rotary in general

Keep in touch with alumni

Keep members better informed and engaged (increase retention)

Increase funds raised Promote events and fundraising initiatives

Advertise how to make donations

Source participants for programs / camps / scholarships

Promote opportunities available

Increase attendance at events Promote events

Source project partners Interact with Rotarians and Rotaractors online

Share ideas / knowledge Create an online repository of your club's knowledge

Contribute to online discussions with Rotarians worldwide

Which audiences are you trying to reach?

What information will you post? How often will you post information?

Which platforms will you use?

Who will your administrators be?

How will you deal with negative press?