WelcomeDeveloping an IT Strategy

Plan for the afternoonIntroduction – Set the Scene

Cloud Software - Line of Business & CRM

Digital Marketing

Direct Marketing

Social Media – Twitter, Facebook, Blogging

Your Website

Introduction

Me

Cloud2020

Superfast Business

Ever changing landscape

Technology Timeline

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The Future

Cloud SoftwareIntroduction

What is Cloud Computinga model of computer use in which services 

stored on the internet and provided to users on a subscription basis

What people are saying

Pay as you Go

No Capital

Expenditure

Fantastic Scalability

A Game Change

r

Let’s use asimple analogy…

Say your business is doing so well, you need

to move into NEW offices

You have the choice…

You can either

Build a new office or

Rent an office Space

How many employees do I have?

Am I planning to expand?

How long do I plan to own the business?

Will I always need an office?

If you build your own…

Lighting

Flooring

Lay out

Floor Plan

Décor

Design

But, you can make it your

own…

After the office is built:

You’re responsible for the maintenance of the building…

Heating and Cooling Electricity

Council Tax

Water

But…

The Alternative:Renting

There are many builders

building offices already

It’s easy to grow or downsize

1 unit can be converted to

more…

You don’t have as many opportunities to make it

your own

Double Glazing

On the plus side…Builders provide and use high value materials and

Ensure that you have aGood quality infrastructure

Green/Eco-friendly MaterialsHigh Speed internet

High Capacity Electricity

Standards Regulations

What’s more…

You don’t have to worry about maintenance cost

And it’s pay-as-you-go

But what does that mean for Cloud Computing?

You’re probably using the cloud

already

Office 365

CRM

Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects

CasesLeads and Opportunities

Accounts:Parent and Sub Accounts

Entities

Contacts

Activities

Cloud vs On-Prem

Example • Server (s)

• Server software

• Server suitable Internet Connection

• Anti Virus Software and Spam Filters

• Microsoft Office Applications

• Web conferencing / online meeting

tools

• Back-up tools

• Electricity

• Insurance

• Security

• Server maintenance

Vs.

• Office 365/other cloud productivity

products

Always the Latest and Greatest

Work from Anywhere

What are the Key Benefits?

Improved Document

Collaboration

Plan of Action

Disaster Recovery

Key Benefits

Greater Control Over Documents

Higher level of Security

Improve Competitiven

ess

Scalability

Any Questions?Cloud?Upgrade?CRM?Devices?DemoFree Cloud Tools for BusinessTools you may already have

Digital MarketingWhere to start

Digital Marketing Key Areas

WebsiteEmail Marketing

Analytics

Social Media

Digital Marketing Key Areas

SEO

Statement of Work

Kick Off

Test

Launch

Optimise

Have a Plan

Email MarketingThe 80/20 ruleWhere to get startedWhen to sendWho to send to – contacts/prospectsWhere to get data – Data protectionMessaging/Content Gauging responseManaging resourceNewsletter generation

Social Media

The difference?

Content

Scheduling posts

Social Media Management

Monitoring effectiveness

Direct MarketingOverview

Questions?