determining marketing lead roi
Post on 22-Nov-2014
157 Views
Preview:
DESCRIPTION
TRANSCRIPT
DETERMINING MARKETING LEAD ROI
Looking At Key Performance Indicators
VALUE OF CALCULATING KPIs Determining marketing lead ROI is an important step in judging the efficacy of your marketing
strategy. Looking at these different KPIs will allow you to improve your marketing strategy and even
improve your company’s ROI.
NUMBER OF INQUIRIES The number of people who are showing interest in what you’re offering.
NUMBER OF LEADS The amount of sales qualified leads.
NUMBER OF OPPORTUNITIES Leads that have moved to the pipeline.
NUMBER OF CLOSED SALES Sales that have been generated from marketing leads that have closed.
COST-PER-LEAD Ratio of inquiries to leads.
COST-PER-OPPORTUNITY Ratio of leads to opportunities.
COST-PER-PIPELINE Ratio of leads to pipelines.
The Trans Alaska Pipeline.
COST-PER-CLOSED-SALE Ratio of leads to sales.
MVP KPIs • While cost-per-lead may seem
like a valuable KPI, it can be
misleading.
• Two KPIs that are a better
indicator of ROI are:
• Cost-per-opportunity
• Cost-per-pipeline
Lebron after receiving his MVP award.
top related