DETERMINING MARKETING LEAD ROI

Looking At Key Performance Indicators

VALUE OF CALCULATING KPIs Determining marketing lead ROI is an important step in judging the efficacy of your marketing

strategy. Looking at these different KPIs will allow you to improve your marketing strategy and even

improve your company’s ROI.

NUMBER OF INQUIRIES The number of people who are showing interest in what you’re offering.

NUMBER OF LEADS The amount of sales qualified leads.

NUMBER OF OPPORTUNITIES Leads that have moved to the pipeline.

NUMBER OF CLOSED SALES Sales that have been generated from marketing leads that have closed.

COST-PER-LEAD Ratio of inquiries to leads.

COST-PER-OPPORTUNITY Ratio of leads to opportunities.

COST-PER-PIPELINE Ratio of leads to pipelines.

The Trans Alaska Pipeline.

COST-PER-CLOSED-SALE Ratio of leads to sales.

MVP KPIs • While cost-per-lead may seem

like a valuable KPI, it can be

misleading.

• Two KPIs that are a better

indicator of ROI are:

• Cost-per-opportunity

• Cost-per-pipeline

Lebron after receiving his MVP award.