design strategy and fundraising in silicon valley

ABOUT ME + MOSEY

DESIGN STRATEGY

RAISING MONEY

HI.

I’M ERIC

+@ericpersha

@wemosey

www.mosey.com

ABOUT ME

WTF IS MOSEY?(girovagare)

WHAT IS

DESIGN STRATEGY?

PROBLEMDEFINITION

COLLECT + OBSERVE +DISCOVER

IDEATE +DISSEMINAT

EPROTOTYPE

STORYTELLING

“It's because most people that've

worked on this have started by focusing

on creating a business model that was

centered around their self interest,

instead of focusing on the user

experience.” - Tim Cook, Apple CEO

CASE STUDY:

SOCIAL

INNOVATION IN

TANZANIA

juabar.com

@juabardesign

charging station

+ retail hub

4x Revenue

RESOURCES

hcdconnect.org

RAISING

MONEY

$500K - SEED

FAILURE = SUCCESS

SO, YOU WANT

TO RAISE

MONEY?YES NO

ARE YOU SURE?$ = %

YES NO

ARE YOU REALLY,

REALLY SURE?INVESTORS = BOSSES

YES NO

OK THEN...

DO YOU HAVE A

FUNCTIONING

PRODUCT?

DO YOU HAVE A

RICH UNCLE?

HAVE YOU DONE

THIS BEFORE?

ARE YOU SURE?

YES NO

$ USERS

I HOPE YOU

HAVE A RICH

UNCLE...

TIME TO HUSTLE

BUT FIRST,

READ UP

venturehacks.com

OK, TIME TO

HUSTLE

+ + +

http://goo.gl/VE2FsC

THE BIG

MEETINGTHE DECK

10 SLIDES,

10

MINUTES

http://goo.gl/Dvfx1V

THE TERM

SHEET

SIMPLE

FINANCIAL

S

See venture reading See venture reading

for email

SLOWDOWN,

COWBOY, IT’S A

RELATIONSHIP

GOOD LUCK!

+

@ericpersha

@wemosey

www.mosey.com