design in practice (v1)

Linda Luu • Agile East 2011

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Financial Services + Product Development + Design Sydney → Atlanta → Calgary → Seattle

WHAT IS AGILE DESIGN?

Concept Envisioning Iteration 0 Iteration 1 Release

‘Traditionally” user feedback is late in the delivery process...

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Engagement

Delivery Process

Concept Envisioning Iteration 0 Iteration 1 Release

Agile design engages users early and often

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%Customer

Engagement

Delivery Process

And prototyping for fast, rapid feedback with users & stakeholders

How?

A framework

Part 1 Create the concepts

Part 2 Deliver the concepts

Design › Test › Build

Concept Delivery

Ideas › Test Design › Test › Build

Inception

Design › Design › Test › Build Ideas › Test Ideas > Test

Part 1: Creating the concepts

Research Ideas Test & evaluate

“If I had asked people what they wanted, they would have said faster horses.”

— Henry Ford, Founder of Ford Motor Company

Case Study

Business Focus Strategy + Design + BA + Tech Lead / Architect

Delivery Focus Business + Design + BA + Tech Lead + Developers

Checkpoint: Project Inception

Design › Test › Build

Concept Delivery

Ideas › Test Design › Test › Build

Inception

Design › Design › Test › Build Ideas › Test Ideas > Test

Are you ready to ramp up your delivery team?

So we’re all agreed then!

Part 2: Short cycles of design, test, build

Business Focus Strategy + Design + BA + Tech Lead / Architect

Delivery Focus Business + Design + BA + Tech Lead + Developers

Design › Test › Build

Concept Delivery

Ideas › Test Design › Test › Build

Inception

Design › Design › Test › Build Ideas › Test Ideas > Test

10 – tried & tested techniques –

TO GET YOU UNSTUCK

1 Ramp up your dev team when you have a concept

agreed and tested.

2 Design for

everyone and you design for no one

3 People design better

together.

Will customers buy it?

Is it feasible?

4 Is it viable?

Successful solutions live here

5 Keep it visual.

6 Greenhouse. Never sh*!house.

7 Stay ahead, but not too far ahead.

“The developers are chomping on our h!ls again!”

8 Focus on the minimum

viable prototype.

9 The software is

the deliverable.

10 The design

is never finished.

How is this different?

!  Just enough of a concept, tested with users, to begin development

! Designers imbedded in project teams

!  Short, iterative cycles of design, test, build

! Cross-functional teams (full-time)

!  Team collaboration space & wall

!  Just enough design (low fidelity)

!  Just enough research

!  Focus on working software as the deliverable

The benefits

! Ability respond to change

! Customer focused culture

! Avoiding rework of obvious usability issues

!  Implementing a design that is true to concept

! Continuous feedback loop

! Clarity of investment at governance level

!  Seed funding to further explore concepts outside annual funding process

“Fail early and often, in order to succeed sooner.”

— Tom Kelley, IDEO

I’d love to hear from you! linda.luu@thoughtworks.com