delivering a rebrand to the market
Post on 31-Oct-2014
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A presentation from Lydia Shalet from Eurostar and Jens Lundgaard from Brandworkz.
TRANSCRIPT
© 2011 GlobusMedia Ltd
Rebrand and roll outJens Lundgaard, Brandworkz & Lydia Shalet, Eurostar
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“The identity has been designed to adapt and evolve in line with our business and
is very much a symbol of change, not a change of
symbol.”
Nick Mercer, Commercial Director, Eurostar
“Our brand personality will be consistent wherever our customers interact with us.”
Emma HarrisSales and Marketing Director, Eurostar
© 2011 GlobusMedia Ltd
Jens Lundgaard, BrandworkzLydia Shalet, Eurostar
Thank you for listening
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