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2017.09.12
《Data Driven Value Creation Category》
CTBC Data Analytics Transformation
DATA IS THE NEW OIL Alibaba is not only a retail company, but a data center. Uber turns into a big data provider by dealing with location data.
Old Model Data is the result of
running the business
New Model Business is the result
of leveraging data
In Taiwan, NHIA has every detailed medical records for decades. And
according to research, the market value of NHIA data would be more
valuable than any business company in the world, even Apple Inc..
(NHIA: National Health Insurance Administration) 2
Funds balance
18% M/S
Personal loan balance
16% M/S
Mortgage loan balance
8% M/S
ATM transactions
34% M/S
Customer Calls
Over 8.5 million
CTBC Data Value….
3
Number of customers
49% eligible M/S
Deposit Customers
Over 7.7 million
Cards in circulation
Over 5.9 million cards
•Significant Market Share
•Largest Customer base
•Huge Transactions
•Close to Daily Life Events
•Best Analytics Team
Decision
Create and deliver Engaging Strategies
Optimized Decisions
Strategy Design
Targeting
Customer Insights
Analytics
Advanced Analysis
Modeling
Predictive Modelling&Analytics
Data
Extract and Explore Data
Transaction & Payments
Location Data Social Data
Party Data
Demographic Campaign
Bureau
Customer Service
Digital Footprint
Correlation
CTBC Bank Big Data Ecosystem
origination registration
Execute Analytics in Business Decisions
Action
New Business
Knowledge
Foundation
FHC Products
Artificial Intelligence
Alliance Data
4
Next Steps: The Way to AI-Enabled Bank
5
From To
The next ambition of CTBC Bank is aiming to an AI-Enabled Bank to earn more loyalty and satisfaction of customers on the way to digital era.
Banking
Products
FHC
Products
Data-driven
Intelligence
Artificial
Intelligence
Financial
Silo
Alliance
Data
CTBC Brain
Data
Foundation
Analytics
Knowledge
Decision
New Business
Welcome to Taiwan
New image of Taiwan
Experience
Soft Power of Taiwan
6
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