data driven marketing - email marketing
Post on 14-Aug-2015
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DATA DRIVENMARKETING
Email marketing
ONLINE MARKETING + FASHION E-COMMERCE
ZALORA.VNVenture of ZALORA GROUP, founded by Rocket InternetEntity of Global Fashion Group, operated in 30+ countries
250+ employees, offices in HCMC, Hanoi + DanangOver 50,000 products and 600+ brands
ONLINE MARKETING – CHANNELS
ONLINE MARKETING – CHANNELS
ONLINEMARKETING
CRM
STORE
Lookingfor shoes?This way!
Visit us!
Buyme!
Have youheard about?
Look howmany amazing
dresses wehave!
Stay with us abit longer!
Come backto us! CUSTOMER JOURNEY >>>
WHERE IS THE DATA
EMAIL MARKETING - FACTORS
EMAIL MARKETING – SEGMENTATION – HIGH SPENDERS
EMAIL MARKETING – SEGMENTATION – SHOES BUYERS
EMAIL MARKETING – SEGMENTATION – SALES HUNTERS
EMAIL MARKETING - DRIVERS
EMAIL MARKETING – PARTNERSHIP
EMAIL MARKETING - DEVICE
EMAIL MARKETING - CONTENT
THANK YOU!
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