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Page 1: Data driven marketing - Email marketing

DATA DRIVENMARKETING

Email marketing

Page 2: Data driven marketing - Email marketing

ONLINE MARKETING + FASHION E-COMMERCE

ZALORA.VNVenture of ZALORA GROUP, founded by Rocket InternetEntity of Global Fashion Group, operated in 30+ countries

250+ employees, offices in HCMC, Hanoi + DanangOver 50,000 products and 600+ brands

Page 3: Data driven marketing - Email marketing

ONLINE MARKETING – CHANNELS

Page 4: Data driven marketing - Email marketing

ONLINE MARKETING – CHANNELS

ONLINEMARKETING

CRM

STORE

Lookingfor shoes?This way!

Visit us!

Buyme!

Have youheard about?

Look howmany amazing

dresses wehave!

Stay with us abit longer!

Come backto us! CUSTOMER JOURNEY >>>

Page 5: Data driven marketing - Email marketing

WHERE IS THE DATA

Page 6: Data driven marketing - Email marketing

EMAIL MARKETING - FACTORS

Page 7: Data driven marketing - Email marketing

EMAIL MARKETING – SEGMENTATION – HIGH SPENDERS

Page 8: Data driven marketing - Email marketing

EMAIL MARKETING – SEGMENTATION – SHOES BUYERS

Page 9: Data driven marketing - Email marketing

EMAIL MARKETING – SEGMENTATION – SALES HUNTERS

Page 10: Data driven marketing - Email marketing

EMAIL MARKETING - DRIVERS

Page 11: Data driven marketing - Email marketing

EMAIL MARKETING – PARTNERSHIP

Page 12: Data driven marketing - Email marketing

EMAIL MARKETING - DEVICE

Page 13: Data driven marketing - Email marketing

EMAIL MARKETING - CONTENT

Page 14: Data driven marketing - Email marketing

THANK YOU!


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