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RENA CHESKIS-GOLD, PRINCIPAL AND FOUNDER
MASSART SEPTEMBER 2017
GRADUATE STUDENT HOUSING: PROCESS, POPULATION, AND PRODUCT
DATA-DRIVEN DECISION MAKING
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TODAY’S OUTLINE▪ Class Survey
▪ Introduction to DP
▪ Process
▪ Population
▪ Product
▪ Infographics
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PROCESS
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PROCESSARTICULATE CORE ISSUESHow does housing relate to:
▪ The mission
▪ Other planning processes
▪ Larger goals
What are the challenges and opportunities?
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PROCESSCORE HOUSING QUESTIONS FOR UNIVERSITYIMPORTANCE OF HOUSING
• Recruitment
• Town-gown
• Percent and type of students housed
• Academic and developmental mission
• Alumni attachment
CHALLENGES
• Limited resources
• Lack of clarity in mission (demonstrated by stakeholders)
• Low institutional priority
• Outmoded inventory
• Budget and financing
• Staffing
• Private market does it better
• Town-gown issues
OPPORTUNITIES
• Option to grow enrollment
• Improved student quality of life with housing and res life
• Developing community within and across graduate school programs
• Increased attachment to university as whole
• Increased predictability of housing choice and cost
• More competitive with peers
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PROCESSGATHER AND ANALYZE DATA
Examples
▪ Building program inventory
▪ Student demographics
▪ Growth projections
▪ Market and retail analysis
▪ Mapping
Articulate
Mission and Goals
Stakeholder Input
Existing Data
Benchmark
Report
Present
Planning Steps
Communicate
Implement
Assess
Modify
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PROCESSSURVEYS AND FOCUS GROUPSUsed to gauge:
▪ Demand
▪ Needs
▪ Preferences for location and unit types
▪ And more
Match inventory with population
Test-market new ideas
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PROCESSPEER COMPARISONS AND BENCHMARKINGComparisons with:
▪ Admissions peers
▪ Similar system peers
▪ Structural peers
▪ Consortial peers
▪ Aspirational peers
Best practices and hot topics
Number of Schools Providing Amenity Spaces Within Graduate HousingSource: Schools, Demographic Perspectives, 2015
Note: Each school was counted once if it had a given amenity space located within at least one building used for graduate housing.
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PROCESSMORE STEPSNot all planning projects lead to product
Project implementation
▪ Constraints and priorities may determine renovation vs. construction
▪ Project staging and swing space
▪ Communications plan: both internal and external
Post-project assessment
▪ How is this project working?
▪ POA: “Post-Occupancy Analysis”
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▪ Population separator
POPULATION
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POPULATION
Array of Stakeholders
▪ Decision makers
▪ Administrators
▪ Potential and current residents
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PRODUCT
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GRADUATE STUDENT HOUSING
Students Speak
Trends
Housing Options▪ Traditional Dormitories
▪ Family Housing
▪ Multi-Family and Apartment Housing
▪ New-Style Residence Halls
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▪ Students Speak separator
STUDENTS SPEAK
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STUDENTS SPEAKBUILDING TRADEOFFS
“The safety and security of the building is extremely important to me.”
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STUDENTS SPEAKUNIT TRADEOFFS
“My next apartment HAS to have laundry in the unit!”
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STUDENTS SPEAKROOMMATES
School
“I couldn’t afford to live in this area without roommates.”
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STUDENTS SPEAKCOOKING
About 5% of students say that they need no personal kitchen if a group kitchen is available
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STUDENTS SPEAKPETS
“We’re VetMed students… of course we have pets!”
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MORESURVEY RESULTS
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MORE SURVEY RESULTSBUILDING FACTORS
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MORE SURVEY RESULTSCOMMON SPACES
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MORE SURVEY RESULTS PREFERRED UNIT LAYOUT
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MORE SURVEY RESULTSHOUSEMATES
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MORE SURVEY RESULTSKITCHEN TYPE
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BUILDING TRENDS
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BUILDING TRENDSLUXURIOUS FINISHES
D-S Unusual hallway .pdf
Newman upscale lobby
Oak ceiling, slate floor
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BUILDING TRENDSSUSTAINABILITY: SOLAR PV PANELS
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BUILDING TRENDSSUSTAINABILITY: LOBBY ENERGY DASHBOARD
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BUILDING TRENDSSUSTAINABILITY: GREEN FURNITURE
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BUILDING TRENDSGROUP KITCHEN FOR DEMOS AND COMM’TY
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▪ Housing Options separator
HOUSING OPTIONS
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HOUSING OPTIONS
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HOUSING OPTIONS
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HOUSING OPTIONSTRADITIONAL RESIDENCE HALLS
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HOUSING OPTIONSTRADITIONAL RESIDENCE HALLS RENOVATIONS
EXISTING
EXISTING
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HOUSING OPTIONSTRADITIONAL RESIDENCE HALL BATHS
EXISTING
EXISTING
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HOUSING OPTIONSFAMILY HOUSING APARTMENTS
Fewer than 10% of graduate students typically have children
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HOUSING OPTIONSFAMILY HOUSING APARTMENTS
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HOUSING OPTIONSMULTI-FAMILY HOUSING
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HOUSING OPTIONSCOMMUNITY IN MULTI-FAMILY HOUSING
Relocated wood frame buildings create a new terraced courtyard.
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HOUSING OPTIONSNEW-STYLE RESIDENCE HALL EXTERIOR
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HOUSING OPTIONSNEW-STYLE RESIDENCE HALL COMMON SPACES
Governance and Community Populations:
▪ Housemaster
▪ House Manager
▪ Student Officers
▪ Alumni Board
▪ Interest Groups
▪ Cultural Exchange Groups
▪ Building Volunteers
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HOUSING OPTIONSNEW-STYLE RESIDENCE HALL APARTMENTS
Range of sizes, from Studio to 4-bedroom, 4-bath
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OTHER HOUSING OPTIONSDEVELOPER PARTNERSHIPS “P3”
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OTHER HOUSING OPTIONSNO HOUSING
Courtesy Stantec
% BOSTON AREA GRADUATES HOUSED, AND NUMBER OF BEDS
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INFOGRAPHICSABOUT HOUSING
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Update: Massachusetts is now the only state in New England that is growing in population.
How will this affect college enrollments, if at all?
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Q AND A
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Rena Cheskis-Gold, Principal and Founder
Demographic Perspectives334 McKinley AvenueNew Haven, CT 06515ph/fax (203) 397.1612
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