dash final presentation

DASH will make the grocery shopping experiencefast, easy,and hassle-free.

With DASH,customers can: 1. Scan grocery items and pay

for them with their mobile phones.

2. Pick up their paid-for and bagged groceries at the door.

What’s difficult about grocery shopping today?

long lines

grocery aisle hogs

spending too much money

waiting for slowpokes in line

PROCESS

interviewed extreme users,reviewed literature, &

did “I like, I wish” activity

clustered ideas& identified opportunities

brainstormed solutions

top ideas using idea sheets

prioritizedideas based on

impact & achievability

selected the most promising idea

for development

PRODUCT

IDENTIFYING COMPETITORS

Whole Foods Market Recipes

Seller: Whole Foods MarketDevice: iPhone, iPadPrice: Free

Whole Foods Market Recipesmanual shopping list recipe search by ingredient

recipe browser by dietary restrictions

Fooducate -- Healthy Food Diet & Nutrition Scanner

Seller: Fooducate, Ltd.Device: iPhonePrice: Free

FORMGIVING

WIREFRAMES

USER TESTING

USER TESTING

Users were asked to complete specific tasks using paper

prototypes

Users were encouraged to think aloud

SUPPLEMENTAL MATERIALS