dash final presentation
TRANSCRIPT
DASH will make the grocery shopping experiencefast, easy,and hassle-free.
With DASH,customers can: 1. Scan grocery items and pay
for them with their mobile phones.
2. Pick up their paid-for and bagged groceries at the door.
What’s difficult about grocery shopping today?
long lines
grocery aisle hogs
spending too much money
waiting for slowpokes in line
PROCESS
interviewed extreme users,reviewed literature, &
did “I like, I wish” activity
clustered ideas& identified opportunities
brainstormed solutions
top ideas using idea sheets
prioritizedideas based on
impact & achievability
selected the most promising idea
for development
PRODUCT
IDENTIFYING COMPETITORS
Whole Foods Market Recipes
Seller: Whole Foods MarketDevice: iPhone, iPadPrice: Free
Whole Foods Market Recipesmanual shopping list recipe search by ingredient
recipe browser by dietary restrictions
Fooducate -- Healthy Food Diet & Nutrition Scanner
Seller: Fooducate, Ltd.Device: iPhonePrice: Free
FORMGIVING
WIREFRAMES
USER TESTING
USER TESTING
Users were asked to complete specific tasks using paper
prototypes
Users were encouraged to think aloud
SUPPLEMENTAL MATERIALS
