danny alkassmi "advance sales strategies for today's dealership"
Post on 03-Jul-2015
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Advance Sales Strategies for Today’s Dealership
Danny Alkassmi
PresidentRising Beyond Inc.
Pg. 37
Why Selling Process Breaks Down
• No real process or clear
direction to begin with
• The process was never really
learned
• Steps are commonly done
out of order
• Salespeople move too fast or
too slow
• Shortcuts
• Weak resources
Management
Tools
Training
• Parts of the system are
Inconsistent
Flawed
Illogical
Not customer friendly
The Goal is to Master a
Selling Method That Will
• Enhance our image and eliminate the early
pressure
• Promote our product above the competition
• Measure the customer’s level of desire to
“buy/lease” and solidify the commitment
• Satisfy everyone: our customers, our manager
and ourselves
GP Drain$
Developing the commitment
First Counter
Creating movement
The Big 3
EMI
STS
PEI
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