Advance Sales Strategies for Today’s Dealership

Danny Alkassmi

PresidentRising Beyond Inc.

Pg. 37

Why Selling Process Breaks Down

• No real process or clear

direction to begin with

• The process was never really

learned

• Steps are commonly done

out of order

• Salespeople move too fast or

too slow

• Shortcuts

• Weak resources

Management

Tools

Training

• Parts of the system are

Inconsistent

Flawed

Illogical

Not customer friendly

The Goal is to Master a

Selling Method That Will

• Enhance our image and eliminate the early

pressure

• Promote our product above the competition

• Measure the customer’s level of desire to

“buy/lease” and solidify the commitment

• Satisfy everyone: our customers, our manager

and ourselves

GP Drain$

Developing the commitment

First Counter

Creating movement

The Big 3

EMI

STS

PEI