daniel ackermann - social media roi for media websites

Social media ROI for media websites

Daniel Ackermannperformance oriented digitaladvertising agency

50+ employees

1m € funding

offices in us, slovenia, croatia, serbia, bosnia & herzegovina

creators of mediatoolkit.com socialpuzzle.com socialnumbers.com

“We are searching for a person who will leave last comment after which there won’t be any other comment”

WAN-IFRA global award Best use of social media by newspaper

WaitFor the news to be published in print

Discover ConsumeNews across the

millions of websitesNews in your own

feeds as they happen

GOOGLE AND FACEBOOK AS TRAFFIC SOURCES

WHAT IS YOUR GOAL?

Traffic (visitors/reach)

Display advertising

Revenue

WHERE IS FACEBOOK TRAFFIC COMING FROM?

Facebook Pages Facebook Shares

Facebook Pages

fans content

interaction

FANS

Facebook ads promotion

PR

Need for a strong call to action

cool apps, sweepstakes rewards

BENCHMARK - MEDIA

Fans

50 000

100 000

63 183

119 840

265 000

440 000

Average

1.26

1.19

cca 1.2

5.3

4.4

cca 4.1

3.1

2.7

cca 2.5

FB uniques Visits UV/F V/F PI/V

UV – Unique visitorsV – VisitorsPI – Page impressiosnF - Fans

BENCHMARK - MEDIA

Fans

5000

10 000

50 000

100 000

200 000

500 000

20 500

41 000

205 000

410 000

820 000

2 050 000

4.1

4.1

4.1

4.1

4.1

4.1

Visits V/F450 000

400 000

350 000

300 000

250 000

200 000

150 000

100 000

5000

05 000 10 000 50 000 100 000

INTERACTION

Most important - boosting interaction

more likes

more comments

Great community managers

CONTENT

Which content is the most interesting?

Which content is currently the most interesting?

Which content is the most interesting to

Facebook population?

PROBLEM

? Solution 1

excel spreadsheet - number of clicks per post

problem 2 - no data for current articles

Solution 2

number of shares/likes

MEDIATOOLKIT

Currently the most interesting content

on your site

on competitor’s sites

across the web

Available historical data

today

yesterday

SHAR

ES

TIME

10 min

MARGIN OF POPULARITY

Facebook Shares

CONTENT QUICK SEEDING

Improve content quality

which topics are interesting to your target?

which topics are not so interesting?

what are competitors’ big successes?

Discover interesting content

Find proven articles with great results

Find new interesting topics

CONTENT

BE THE FIRSTWITH BREAKING

NEWS

BE THE FIRST WITH

INTERESTING CONTENT

QUICK WITH NEWS

CONTENT SEEDING

Homepage Facebook Twitter

ONE MORE

ONE MORE

ROI

Traffic (visitors/reach)

Display advertising

Revenue

5 KEY FACTS

Facebook traffic is growing

Facebook page is your owned

mediaContent is king Be first or be

deadKnow your

targets

Head now towww.mediatoolkit.comand rediscover content

FEEL FREE TO CONTACT ME

www.mediatoolkit.com

https://www.facebook.com/daniel.ackermann

daniel.ackermann@mediatoolkit.com

@danielackermann