daniel ackermann - social media roi for media websites
DESCRIPTION
In last 5 years, social media traffic on media websites is becoming more and more significant. Some of the websites have more than 75 % of social media traffic, much more than Google traffic. Daniel will speak about steps what to do to get more traffic from Social media, especially Facebook. And more traffic means more revenues from advertisers.TRANSCRIPT
Social media ROI for media websites
Daniel Ackermannperformance oriented digitaladvertising agency
50+ employees
1m € funding
offices in us, slovenia, croatia, serbia, bosnia & herzegovina
creators of mediatoolkit.com socialpuzzle.com socialnumbers.com
“We are searching for a person who will leave last comment after which there won’t be any other comment”
WAN-IFRA global award Best use of social media by newspaper
WaitFor the news to be published in print
Discover ConsumeNews across the
millions of websitesNews in your own
feeds as they happen
GOOGLE AND FACEBOOK AS TRAFFIC SOURCES
WHAT IS YOUR GOAL?
Traffic (visitors/reach)
Display advertising
Revenue
WHERE IS FACEBOOK TRAFFIC COMING FROM?
Facebook Pages Facebook Shares
Facebook Pages
fans content
interaction
FANS
Facebook ads promotion
PR
Need for a strong call to action
cool apps, sweepstakes rewards
BENCHMARK - MEDIA
Fans
50 000
100 000
63 183
119 840
265 000
440 000
Average
1.26
1.19
cca 1.2
5.3
4.4
cca 4.1
3.1
2.7
cca 2.5
FB uniques Visits UV/F V/F PI/V
UV – Unique visitorsV – VisitorsPI – Page impressiosnF - Fans
BENCHMARK - MEDIA
Fans
5000
10 000
50 000
100 000
200 000
500 000
20 500
41 000
205 000
410 000
820 000
2 050 000
4.1
4.1
4.1
4.1
4.1
4.1
Visits V/F450 000
400 000
350 000
300 000
250 000
200 000
150 000
100 000
5000
05 000 10 000 50 000 100 000
INTERACTION
Most important - boosting interaction
more likes
more comments
Great community managers
CONTENT
Which content is the most interesting?
Which content is currently the most interesting?
Which content is the most interesting to
Facebook population?
PROBLEM
? Solution 1
excel spreadsheet - number of clicks per post
problem 2 - no data for current articles
Solution 2
number of shares/likes
MEDIATOOLKIT
Currently the most interesting content
on your site
on competitor’s sites
across the web
Available historical data
today
yesterday
SHAR
ES
TIME
10 min
MARGIN OF POPULARITY
Facebook Shares
CONTENT QUICK SEEDING
Improve content quality
which topics are interesting to your target?
which topics are not so interesting?
what are competitors’ big successes?
Discover interesting content
Find proven articles with great results
Find new interesting topics
CONTENT
BE THE FIRSTWITH BREAKING
NEWS
BE THE FIRST WITH
INTERESTING CONTENT
QUICK WITH NEWS
CONTENT SEEDING
Homepage Facebook Twitter
ONE MORE
ONE MORE
ROI
Traffic (visitors/reach)
Display advertising
Revenue
5 KEY FACTS
Facebook traffic is growing
Facebook page is your owned
mediaContent is king Be first or be
deadKnow your
targets
Head now towww.mediatoolkit.comand rediscover content
FEEL FREE TO CONTACT ME
www.mediatoolkit.com
https://www.facebook.com/daniel.ackermann
@danielackermann