d ben tanzer, prevent child abuse america cailin o’connor, center for the study of social policy...

D Ben Tanzer, Prevent Child Abuse America

Cailin O’Connor, Center for the Study of Social Policy

Martha Reeder, National Alliance of Children's Trust and Prevention Funds

Jim McKay, Prevent Child Abuse West Virginia

The National Conference for America’s Children May 19, 2014

We’re All in This Together: Building a Movement for America’s Children

What we’ll cover today

• Movement building – history, current activities, and future direction

• How we’re engaging the public in prevention and strengthening families:

• KidTips• Community engagement• Policy advocacy

• How you can get involved

Building a Movement for America’s Children 2

Building A National Movement

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Founding Partners

Building a Movement for America’s Children 4

Movement Activities 2011-2013

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• Held a nationwide “Listening Tour” with 25 town hall events

• Adopted the Strengthening Families Protective Factors Framework

• Developed activities calendar for the Child Welfare Information Gateway’s Resource Guide

• Began using social media to share “KidTips” for helping families to build protective factors

Building a Social Movement for children

What does it mean to call this a “movement”?

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Engaging the public in prevention and strengthening families

• Affirm• Empower• Educate

Individual Action (KidTips)

• Foster sense of connectedness

• Build relationships

Community Engagement • Engage in issues

• Mobilize

Policy Advocacy

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Step 1: Individual Action: KidTips

• Sharing everyday actions people can take to build protective factors:• With their own family• With families they know• With families in their community

• A mix of things people probably already do, or could do easily, and things that may be more outside their comfort zone

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movementforchildren.ning.com

Mobilizing a Movement for America’s Children 9

facebook.com/movementforchildren

twitter.com/movement4kids

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Sharing Your #KidTips!

https://www.surveymonkey.com/s/KidTips

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“Memes” so far

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Step 2: Community building

• “We’re all in this together”

• Fostering a sense of connectedness and shared stake in the well-being of children and families

• Helping people connect to community organizations that work on these issues

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Building a Movement for America’s Children 14

Mobilizing a Movement for America’s Children 15

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A Community of People Who Are Building A Movement

Sharing stories to encourage each other and celebrate the positive.

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What stories do we want you (and others) to share?

• A time you felt the support of others that strengthened your family

An interaction with someone in your community An awareness of support available An experience with a program or service system

• A time you supported another family or families in your community

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Stories should be:

• Brief and to the point – no more than 1-2 minutes or a couple of paragraphs long

• From your own experience• Told in a way that protects the privacy of children and other adults

involved• Focused on the help or support that was provided, and what it meant

to the recipient (you or someone you helped) and their children

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Collecting Stories

Unpacking and sharing stories of how we are ALL in this together for ALL children.

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Step 3: Policy Advocacy

Engaging in IssuesMobilize

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Brainstorm:

What are the skills and tools you need to make policy

(or build a social movement)?

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Building a Movement for America’s Children 24

A Framework for Changing Public Policy

Good Public Policy

Electoral Politics

Base Building

The Wellstone Triangle Wellstone.org

One-On-One Meetings

What matters to you?What matters to me?

Can we work together?

Commitment

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Moving Forward… Together

Help us BUILD a national movement for children

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How can you get involved

• Help us collect more #KidTips!• https://www.surveymonkey.com/s/KidTips

• Share your story (and ask others to share theirs):• Make a video and post it on YouTube with the label

#KidTips!• Share your info with us to stay informed as we implement

new strategies and continue to build the movement

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Thank You!

For more information:www.facebook.com/movementforchildren

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