reeder presentation (eng)2

9
In Turkey e-book reader = “reeder” www.reeder.com.tr

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reeder with over 90% market share in Turkey, and primary brand in consumers\' perception when ebook reader is thought of rightfully boasts its slogan "In Turkey ebook reader = "reeder" "

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Page 1: Reeder Presentation (Eng)2

In Turkey e-book reader = “reeder”

www.reeder.com.tr

Page 2: Reeder Presentation (Eng)2

Our slogan: “In Turkey e-book reader = reeder”

With 95% market share #1 position in consumer perception when ebook reader is thought of, and in google searches number 1 position, reeder rightfully boasts and uses its slogan in its communications:

“Türkiye’de e-kitap okuyucu deyince reeder”…meaning:

“In Turkey ebook reader=reeder”

Page 3: Reeder Presentation (Eng)2

Also active in content and project development: First

Digital School Library in Turkey

In technology era, to enable youth to reach knowledge quickly and readily first digital library was established in Turkey by Selekt Computers.

At Işık College (Mid, High School)’s Nişantaşı Campus 25 reeder ebook readers were provided with a 300K ebook server to form a digital library where students could borrow ebook readers with the content they choose.

Page 4: Reeder Presentation (Eng)2

reeder

Reeder was chosen the coolest gadget that every cool guy should have by Esquire magazine in July 2010.

In Turkey with nearly 95% market share Chip has awarded reeder products best in category in Turkey several times.

Page 5: Reeder Presentation (Eng)2

reeder in Press

Reeder through press, marketing and advertising efforts has been reviewed, commented and advertised in over 50 magazines, newspapers, TV shows including CNNTurk, Skyturk, Cosmopolitan, Cosmopolitan Girl, Elle, Harper’s Bazaar, Milliyet in the last one year.

Page 6: Reeder Presentation (Eng)2

Product portfolio that covers the whole rangeReeder offers 5 different products that covers price range from 150 USD to 500 USD with different screen sizes and functions; its brands are:reederCOLOR reederIX reederHYBRIDreedPAD

Page 7: Reeder Presentation (Eng)2

Reeder in-store activities

Stores – Teknosa, Electroworld, Bimeks, D&R, Best Buy, Turkcell, Remzi Kitabevi, Robinson Crusoe

In over 300 stores, reeder is demonstrated with displays, POP materials, dummies, roll-ups, and brochures.

Page 8: Reeder Presentation (Eng)2

reeder soon in Spain…

Page 9: Reeder Presentation (Eng)2

Learn more about reeder at www.reeder.com.tr