cyber incidents: are you ready?
Post on 07-Dec-2014
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Who’s ready for a data breach?
It can affect your brand
Source: Cyber incident response: Are business leaders ready? EIU report, sponsored by Arbor Networks
Of companies don’t voluntarily report data-related incidents, beyond what they’re legally required to disclose. But over three-quarters have experienced an incident in the last two years
57%
Are firms ready? Who knows? Secrecy is an issue
Source: Cyber incident response: Are business leaders ready?
EIU survey of 363 business leaders, sponsored by Arbor Networks
60% of companies have an incident response team, and 73% of C-level executives think their companies are at least “somewhat prepared” should they be attacked
Most marketers say they’re are ready for incidents
Source: Cyber incident response: Are business leaders ready? EIU survey of 363 business leaders, sponsored by Arbor Networks
Most c-suite executives believe handling a cyber incident well can help their corporate reputation.
The right response can improve your brand cred
Source: Cyber incident response: Are business leaders ready? EIU survey of 363 business leaders, sponsored by Arbor Networks
are confident of their ability to handle media reporting of a data breach.
have made arrangements with a crisis management firm just in case.
have a PR agency ready to respond.
22%15%14%
But most firms don’t have a plan to protect their brand
Source: Cyber incident response: Are business leaders ready? EIU survey of 363 business leaders, sponsored by Arbor Networks
A plan of action
• Determine what’s going on Don’t ignore itCall in the right people
• Apply your plan Think before you act Stick to the plan
• Communicate with caution But communicateBe as transparent as you can
• Review outcomes Watch the dialogue Learn from mistakes
Source: Cyber incident response: Are business leaders ready? EIU survey of 363 business leaders, sponsored by Arbor Networks
To download the full report, “Cyber incident response: Is your business ready?” go to http://bit.ly/1hNxfO2
Check out more insights, research and viewpoints from marketing leaders and The Economist Group’s experts on Lean back.
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