Who’s ready for a data breach?

It can affect your brand

Source: Cyber incident response: Are business leaders ready? EIU report, sponsored by Arbor Networks

Of companies don’t voluntarily report data-related incidents, beyond what they’re legally required to disclose. But over three-quarters have experienced an incident in the last two years

57%

Are firms ready? Who knows? Secrecy is an issue

Source: Cyber incident response: Are business leaders ready?

EIU survey of 363 business leaders, sponsored by Arbor Networks

60% of companies have an incident response team, and 73% of C-level executives think their companies are at least “somewhat prepared” should they be attacked

Most marketers say they’re are ready for incidents

Source: Cyber incident response: Are business leaders ready? EIU survey of 363 business leaders, sponsored by Arbor Networks

Most c-suite executives believe handling a cyber incident well can help their corporate reputation.

The right response can improve your brand cred

Source: Cyber incident response: Are business leaders ready? EIU survey of 363 business leaders, sponsored by Arbor Networks

are confident of their ability to handle media reporting of a data breach.

have made arrangements with a crisis management firm just in case.

have a PR agency ready to respond.

22%15%14%

But most firms don’t have a plan to protect their brand

Source: Cyber incident response: Are business leaders ready? EIU survey of 363 business leaders, sponsored by Arbor Networks

A plan of action

• Determine what’s going on Don’t ignore itCall in the right people

• Apply your plan Think before you act Stick to the plan

• Communicate with caution But communicateBe as transparent as you can

• Review outcomes Watch the dialogue Learn from mistakes

Source: Cyber incident response: Are business leaders ready? EIU survey of 363 business leaders, sponsored by Arbor Networks

To download the full report, “Cyber incident response: Is your business ready?” go to http://bit.ly/1hNxfO2

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