customers of easyjet · customers of easyjet yougov profiles is the new segmentation and media...

THENEWSEGMENTATIONANDMEDIAPLANNINGPRODUCTFORAGENCIESANDBRANDS

CustomersofEasyJet

YouGovprofilesisthenewsegmentationandmediaplanningproductforagenciesandbrands.ItispoweredbytheYouGovCube-ourconnecteddatavaultwhichholdsover120,000variableson190,000YouGovmembers.Thisdoesnotshowthe*average*memberofthisgroupbutratherthoseattributesthatdistinguishthisgroupfromthegeneralpopulation.

Contact:profiles@yougov.comwww.yougov.co.uk

DEMOGRAPHICS

DEMOGRAPHICS

Gender:Male

Age:25-39

Socialgrade:ABC1

PROF.INTERESTS

Advertising/Marketing/Public

TravelandHospitality

Business

MONTHLYSPARE

£1000ormore

POLITICS

TOPREGIONS

London

CentralScotland

NorthWest

LIFESTYLE

HOBBIES&ACTIVITIES

Exercising

Sports

Trekkingandhiking

FAVOURITESPORTS

Americanfootball

RugbyUnion

Golf

GENERALINTERESTS

TravelandHolidays

Drama

Fashion,DesignandCosmetics

NICHEINTERESTS

London

Goingtorestaurantsandcafes

Edinburgh

FAVOURITEDISHES

PorkGyoza

Sushi

Gyros

MOSTLIKELYPET

Bird

ENTERTAINMENT

FAVOURITEMOVIES

TheGrandBudapestHotel

TheWolfofWallStreet

TheImitationGame

TheTheoryofEverything

FAVOURITEMUSICSARTISTS

TaylorSwift

TheKillers

FlorenceAndtheMachine

Sting

FAVOURITECELEBRITIES

SuePerkins

BenStiller

LeonardoDiCaprio

FrankieBoyle

BRANDS

GatwickAirport

LondonUnderground

Booking.com

LutonAirport

BristolAirport

HeathrowAirport

StanstedAirport

TripAdvisor

CLOTHINGBRANDS

BANK

RoyalBankofScotland

FirstDirect

TOPMAKEOFCAR

Audi

Volkswagen

SHOPSAT

Sainsbury's

Waitrose

MEDIA

WATCHESTVFOR...

1-5HOURSPER/WEEK

ONLINEFOR...

6-10HOURSPER/WEEK

MAGAZINESREAD

TheWeek

Glamour

Vogue

TVSHOWSWATCHEDRECENTLY

Don'tTelltheBride

BBCNewsatTen

Channel4News

Skint

TheApprentice

Live:Euro2016Qualifiers

NEWSPAPERREAD

Times

Guardian

DailyTelegraph

ONLINE

TOPWEBSITESVISITED

easyjet.com

bookryanair.com

tfl.gov.uk

lonelyplanet.com

viator.com

norwegian.com

airbnb.co.uk

skyscanner.net

TOPFACEBOOKPAGES

NicolaSturgeon

GamesMaker/London2012

FamilyGuy

Iknowthisgreatlittleplacein

easyJet

House

LoveActually

Iknowthisgreatlittleplacein

@Palomafaith @JimCarrey

@British_Airways @example

@SoVeryBritish @Eminem

Iliketoexperiencenewfoodand

cuisines“Iliketosurroundmyselfwithadiverse

rangeofculturesandideas“ Describesthemselvesas...well

Educated,hardworkingandorganised“

Iliketogototrendyrestaurantsandbars

“ Ienjoygoingtothepubforadrink

“...Butonoccasionself-absorbed,untidyandselfish.“

CUSTOMEROF

TOPMOBILEAPPLICATIONS

LondonTubeMap

Uber

Vine

AmazonMP3

TripAdvisorHotelFlights