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THE NEW SEGMENTATION AND MEDIA PLANNING PRODUCT FOR AGENCIES AND BRANDS Customers of EasyJet YouGov profiles is the new segmentation and media planning product for agencies and brands. It is powered by the YouGov Cube - our connected data vault which holds over 120,000 variables on 190,000 YouGov members. This does not show the *average* member of this group but rather those attributes that distinguish this group from the general population. Contact: [email protected] www.yougov.co.uk DEMOGRAPHICS DEMOGRAPHICS Gender: Male Age: 25-39 Social grade: ABC1 PROF. INTERESTS Advertising/Marketing/Public Travel and Hospitality Business MONTHLY SPARE £1000 or more POLITICS TOP REGIONS London Central Scotland North West LIFESTYLE HOBBIES & ACTIVITIES Exercising Sports Trekking and hiking FAVOURITE SPORTS American football Rugby Union Golf GENERAL INTERESTS Travel and Holidays Drama Fashion, Design and Cosmetics NICHE INTERESTS London Going to restaurants and cafes Edinburgh FAVOURITE DISHES Pork Gyoza Sushi Gyros MOST LIKELY PET Bird ENTERTAINMENT FAVOURITE MOVIES The Grand Budapest Hotel The Wolf of Wall Street The Imitation Game The Theory of Everything FAVOURITE MUSICS ARTISTS Taylor Swift The Killers Florence And the Machine Sting FAVOURITE CELEBRITIES Sue Perkins Ben Stiller Leonardo DiCaprio Frankie Boyle BRANDS Gatwick Airport London Underground Booking.com Luton Airport Bristol Airport Heathrow Airport Stansted Airport TripAdvisor CLOTHING BRANDS BANK Royal Bank of Scotland First Direct TOP MAKE OF CAR Audi Volkswagen SHOPS AT Sainsbury's Waitrose MEDIA WATCHES TV FOR... 1-5 HOURS PER/WEEK ONLINE FOR... 6-10 HOURS PER/WEEK MAGAZINES READ The Week Glamour Vogue TV SHOWS WATCHED RECENTLY Don't Tell the Bride BBC News at Ten Channel 4 News Skint The Apprentice Live: Euro 2016 Qualifiers NEWSPAPER READ Times Guardian Daily Telegraph ONLINE TOP WEBSITES VISITED easyjet.com bookryanair.com tfl.gov.uk lonelyplanet.com viator.com norwegian.com airbnb.co.uk skyscanner.net TOP FACEBOOK PAGES Nicola Sturgeon Games Maker / London 2012 Family Guy I know this great little place in easyJet House Love Actually I know this great little place in @Palomafaith @JimCarrey @British_Airways @example @SoVeryBritish @Eminem I like to experience new food and cuisines “ I like to surround myself with a diverse range of cultures and ideas “ Describes themselves as... well Educated, hard working and organised “ I like to go to trendy restaurants and bars “ I enjoy going to the pub for a drink “ ...But on occasionself-absorbed, untidy and selfish. “ CUSTOMER OF TOP MOBILE APPLICATIONS London Tube Map Uber Vine Amazon MP3 TripAdvisor Hotel Flights

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Page 1: Customers of EasyJet · Customers of EasyJet YouGov profiles is the new segmentation and media planning product for agencies and brands. It is powered by the YouGov Cube - our connected

THENEWSEGMENTATIONANDMEDIAPLANNINGPRODUCTFORAGENCIESANDBRANDS

CustomersofEasyJet

YouGovprofilesisthenewsegmentationandmediaplanningproductforagenciesandbrands.ItispoweredbytheYouGovCube-ourconnecteddatavaultwhichholdsover120,000variableson190,000YouGovmembers.Thisdoesnotshowthe*average*memberofthisgroupbutratherthoseattributesthatdistinguishthisgroupfromthegeneralpopulation.

Contact:[email protected]

DEMOGRAPHICS

DEMOGRAPHICS

Gender:Male

Age:25-39

Socialgrade:ABC1

PROF.INTERESTS

Advertising/Marketing/Public

TravelandHospitality

Business

MONTHLYSPARE

£1000ormore

POLITICS

TOPREGIONS

London

CentralScotland

NorthWest

LIFESTYLE

HOBBIES&ACTIVITIES

Exercising

Sports

Trekkingandhiking

FAVOURITESPORTS

Americanfootball

RugbyUnion

Golf

GENERALINTERESTS

TravelandHolidays

Drama

Fashion,DesignandCosmetics

NICHEINTERESTS

London

Goingtorestaurantsandcafes

Edinburgh

FAVOURITEDISHES

PorkGyoza

Sushi

Gyros

MOSTLIKELYPET

Bird

ENTERTAINMENT

FAVOURITEMOVIES

TheGrandBudapestHotel

TheWolfofWallStreet

TheImitationGame

TheTheoryofEverything

FAVOURITEMUSICSARTISTS

TaylorSwift

TheKillers

FlorenceAndtheMachine

Sting

FAVOURITECELEBRITIES

SuePerkins

BenStiller

LeonardoDiCaprio

FrankieBoyle

BRANDS

GatwickAirport

LondonUnderground

Booking.com

LutonAirport

BristolAirport

HeathrowAirport

StanstedAirport

TripAdvisor

CLOTHINGBRANDS

BANK

RoyalBankofScotland

FirstDirect

TOPMAKEOFCAR

Audi

Volkswagen

SHOPSAT

Sainsbury's

Waitrose

MEDIA

WATCHESTVFOR...

1-5HOURSPER/WEEK

ONLINEFOR...

6-10HOURSPER/WEEK

MAGAZINESREAD

TheWeek

Glamour

Vogue

TVSHOWSWATCHEDRECENTLY

Don'tTelltheBride

BBCNewsatTen

Channel4News

Skint

TheApprentice

Live:Euro2016Qualifiers

NEWSPAPERREAD

Times

Guardian

DailyTelegraph

ONLINE

TOPWEBSITESVISITED

easyjet.com

bookryanair.com

tfl.gov.uk

lonelyplanet.com

viator.com

norwegian.com

airbnb.co.uk

skyscanner.net

TOPFACEBOOKPAGES

NicolaSturgeon

GamesMaker/London2012

FamilyGuy

Iknowthisgreatlittleplacein

easyJet

House

LoveActually

Iknowthisgreatlittleplacein

@Palomafaith @JimCarrey

@British_Airways @example

@SoVeryBritish @Eminem

Iliketoexperiencenewfoodand

cuisines“Iliketosurroundmyselfwithadiverse

rangeofculturesandideas“ Describesthemselvesas...well

Educated,hardworkingandorganised“

Iliketogototrendyrestaurantsandbars

“ Ienjoygoingtothepubforadrink

“...Butonoccasionself-absorbed,untidyandselfish.“

CUSTOMEROF

TOPMOBILEAPPLICATIONS

LondonTubeMap

Uber

Vine

AmazonMP3

TripAdvisorHotelFlights

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