current trends in digital marketing

#letstalkdigital

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The Digital Landscape

Trust, Authenticity, Consistent

Be UsefulBe EngagingBe Different

The Digital Landscape

The Rise of the YouTuber

4,908,576 subscribers • 349,515,420 views

7,376,939 subscribers • 829,433,481 views

9,920,949 subscribers • 946,861,280 views

10,079,850 subscribers • 675,172,769 views

10,079,850 subscribers • 675,172,769 views

Multi Generational Selling

The Rise of the Millennial

millennialmɪˈlɛnɪəl/noun

plural noun: millennialsa person reaching young adulthood around the year 2000.

How long do you spend online each day?

I'm online for my job and my downtime. I'm constantly connected, even down to my entertainment, it's all streamed

through Netflix, Now TV or Catch up channels. When I'm awake: I'm connected.

Can you imagine a world without the internet?

I can imagine it, but it would be a struggle!

Millennials turn to YouTube before Google

Persona Development

Buyer personas are fictional, generalised representations of your ideal customers.

They help you understand your customers (and prospective customers) better, and

make it easier for you to tailor content to the specific needs, behaviours, and concerns of

different groups.

Bob

Lucy

https://yougov.co.uk/profiler#/

Social Selling

Influencer Marketing

diff between celeb and influencer - show of hands

Is this an Influencer? - lady Ga Ga

diff between celeb and influencer

Is this an Influencer? - Paul Boag

Content Marketing

Case Study – Reed Global

Reed Global• Planned & Executed entire employers advice hub.• 69 new pages indexed on Google.• Over 100 new rankings.• 14642 new page views since we’ve been working

together.

Answer Questions / Pains

16,658 views

Company Blog Sites - Show Personality - Hubspot

Solve My probs

Tools to Do Make Your Job Easier

Managing Multiple Social Media Accounts

www.hootsuite.com

Targeted Business Development

Broad Business Development

• followerwonk - HR directors

• linkedin - HR directors

• linkedin - HR directors

Paid Advertising

Marketing / Personal Branding

/alastairbanks

Connect with me:Blog: www.iambanksy.co.uk

YouTube: www.youtube.com/alastairbanksTwitter: @banksy6LinkedIn: uk.linkedin.com/in/alastairbanksInstagram: www.instagram.com/banksy6 Snapchat: banksy_66