current trends in digital marketing
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#letstalkdigital
Connect with me:Blog: www.iambanksy.co.uk
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The Digital Landscape
Trust, Authenticity, Consistent
Be UsefulBe EngagingBe Different
The Digital Landscape
The Rise of the YouTuber
4,908,576 subscribers • 349,515,420 views
7,376,939 subscribers • 829,433,481 views
9,920,949 subscribers • 946,861,280 views
10,079,850 subscribers • 675,172,769 views
10,079,850 subscribers • 675,172,769 views
Multi Generational Selling
The Rise of the Millennial
millennialmɪˈlɛnɪəl/noun
plural noun: millennialsa person reaching young adulthood around the year 2000.
How long do you spend online each day?
I'm online for my job and my downtime. I'm constantly connected, even down to my entertainment, it's all streamed
through Netflix, Now TV or Catch up channels. When I'm awake: I'm connected.
Can you imagine a world without the internet?
I can imagine it, but it would be a struggle!
Millennials turn to YouTube before Google
Persona Development
Buyer personas are fictional, generalised representations of your ideal customers.
They help you understand your customers (and prospective customers) better, and
make it easier for you to tailor content to the specific needs, behaviours, and concerns of
different groups.
Bob
Lucy
Social Selling
Influencer Marketing
diff between celeb and influencer - show of hands
Is this an Influencer? - lady Ga Ga
diff between celeb and influencer
Is this an Influencer? - Paul Boag
Content Marketing
Case Study – Reed Global
Reed Global• Planned & Executed entire employers advice hub.• 69 new pages indexed on Google.• Over 100 new rankings.• 14642 new page views since we’ve been working
together.
Answer Questions / Pains
16,658 views
Company Blog Sites - Show Personality - Hubspot
Solve My probs
Tools to Do Make Your Job Easier
Managing Multiple Social Media Accounts
Targeted Business Development
Broad Business Development
• followerwonk - HR directors
• linkedin - HR directors
• linkedin - HR directors
Paid Advertising
Marketing / Personal Branding
/alastairbanks
Connect with me:Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanksTwitter: @banksy6LinkedIn: uk.linkedin.com/in/alastairbanksInstagram: www.instagram.com/banksy6 Snapchat: banksy_66