curative | why?

WHY?

Prepared with care for National Officeholders Development Conference

5 May 2012

Eddy Helm + Jade Tang

Eddy Helm + Jade TangPrepared with care for National Officeholders Development Conference | 5 May 2012

Who’s in the room?

Eddy HelmPlanner, Believer, Doer.

Jade TangDesigner, Dreamer, Doer.

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Presentation overview:• WhatisBrand?• Knowingwhy?• CommunicatingyourBrand• Brandexamples

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

CreativeMornings Introduction to case-study exemplar

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

What is brand?Not just a logo

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

What is brand?Audience/Community

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

What is brand?Culture

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

What is brand?Tone of voice

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

What is brand?Visual language

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Why?“People don’t buy what you do, they buy why you do it”

Simon Sinek

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:to your Community

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:via Social Media

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:via Facebook

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:via Twitter

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:via Eventbrite (event registrations)

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:via Tumblr (blog)

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:via Vimeo (videos)

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:via Flickr (photos)

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:via Mailchimp (e-newsletter)

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Communicating your brand:via your Website

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Why?

Tina Roth Eisenberg Founder

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

WHY = YOUR CAUSE

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Dove

Cause: To make women feel beautiful everyday

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Apple

Cause: Providing tools for creative minds

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Lynx

Cause: To give guys the edge in the dating game

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Australian Foundation for the Blind

Cause: To show support to people who are blind

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

“ What am I doing to make the boat go faster? ”

–The‘goto’question

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Remember:

- Clearly understand WHY you exist. - Make sure everything you do advances your cause

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

THANK YOU

Prepared with care eddy@curative.co.nz jade@curative.co.nz

National Officeholders Development Conference