curative | why?

WHY?

Prepared with care for National Officeholders Development Conference

5 May 2012

Eddy Helm + Jade Tang

Eddy Helm + Jade TangPrepared with care for National Officeholders Development Conference | 5 May 2012

Who’s in the room?

Eddy HelmPlanner, Believer, Doer.

Jade TangDesigner, Dreamer, Doer.

Prepared with care for National Officeholders Development Conference | 5 May 201 Eddy Helm + Jade Tang

Presentation overview:• WhatisBrand?• Knowingwhy?• CommunicatingyourBrand• Brandexamples


CreativeMornings Introduction to case-study exemplar


What is brand?Not just a logo


What is brand?Audience/Community


What is brand?Culture


What is brand?Tone of voice


What is brand?Visual language


Why?“People don’t buy what you do, they buy why you do it”

Simon Sinek

http://blog.curative.co.nz/post/20864847192/why-its-such-an-important-question-yet-once-we


Communicating your brand:to your Community


Communicating your brand:via Social Media


Communicating your brand:via Facebook

http://www.facebook.com/CreativeMorningsAKL


Communicating your brand:via Twitter

https://twitter.com/#!/Auckland_CM


Communicating your brand:via Eventbrite (event registrations)

http://creativemorningsauckland.eventbrite.com/


Communicating your brand:via Tumblr (blog)

http://cmauckland.tumblr.com/


Communicating your brand:via Vimeo (videos)

http://vimeo.com/aucklandcm


Communicating your brand:via Flickr (photos)

http://www.flickr.com/photos/auckland_creativemornings/


Communicating your brand:via Mailchimp (e-newsletter)

http://us2.campaign-archive2.com/?u=a5a61e8e2519423c8d52d5cd0&id=734a8ec4b9


Communicating your brand:via your Website

http://www.creativemornings.com/


Why?

Tina Roth Eisenberg Founder

http://vimeo.com/35592055


WHY = YOUR CAUSE


Dove

Cause: To make women feel beautiful everyday

http://www.youtube.com/watch?v=iYhCn0jf46U


Apple

Cause: Providing tools for creative minds

http://www.youtube.com/watch?v=iYhCn0jf46U


Lynx

Cause: To give guys the edge in the dating game

http://www.youtube.com/watch?v=Ys1t1h0txW4


Australian Foundation for the Blind

Cause: To show support to people who are blind

http://www.youtube.com/watch?v=hVcZOVczQHg


“ What am I doing to make the boat go faster? ”

–The‘goto’question


Remember:

- Clearly understand WHY you exist. - Make sure everything you do advances your cause


THANK YOU

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National Officeholders Development Conference