crowdfunding: where is the crowd?

Crowdfunding: Where is the Crowd?

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(1) Description: Is there a Crowd?

(2) Explanation: Why is there a Crowd?

(3) Prescription: How can I have a Crowd?

(1) Description: Is there a Crowd?

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Nobody-funding Wedding-funding Crowd-funding

30 to 40 % 45 to 55 % 5 to 15 %

Very few - not enough 30 to 150 persons >150 persons

0 euro < 5000 euros > 5000 euros

Too many holes in the network Friends & Familly (and myself) + some weak ties Strong & weak ties

Is there a Crowd?

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(2) Explanation: Why is there a Crowd?

(2) Explanation: Why is there a Crowd?

Determinism

Social capital

Geography

Industry

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Instrumentation

Preparedness

Platform

Project

Why is there a Crowd? The Path Dependency Effect

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Why is there a Crowd? The Matthew Effect

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Why is there a Crowd? The Responsibility Effects

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(3) Prescription: How can I have a Crowd?

How can I have a Crowd? The Marketing of Strong Ties

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How can I have a Crowd? The Marketing of Weak Ties

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Kevin André, Ph.D Sylvain Bureau, Ph.D Olivier Rubel, Ph.D

Philanthropy & Ethics Entrepreneurship & Sociology Marketing & Economics

More to come: New Research Project

Sylvain.Bureau@escpeurope.eu