crowdfunding for your cause
Post on 21-Apr-2017
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Crowdfunding for Your Cause
Darian Rodriguez Heyman
Darian@DarianHeyman.com
ABOUT KIMBIA Driven by the donor experience.
Kimbia provides online fundraising software that is fast and easy
for the donor to use, driving more engagement and revenue.
OUR SOLUTIONS
Everyday Giving
Reduce barriers, engage donors, turn one-time
donors into repeat donors
Peer-to-Peer
Increase donations by empowering supporters with
easy-to-use tools
Events
Maximize your event ROI with an
exceptional supporter
experience
Giving Days
Deliver effective one-day
crowdfunding events
with ease
Reporting and CRM Integration
Why Social Fundraising?
Why Social Fundraising?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
How To Launch a Campaign
Step 1: Pick a SMART Goal
• $20,000 • By May 30, 2017 • SFES Playground • For 647 Kids
“People Don’t Give To You Because You Have Needs; They Give to You Because
You Meet Needs”
Step 2: Map Donations to Impact • Think Incrementally
Step 3: Pick a Platform
Step 4: Plan Ahead
The Typical Campaign
Step 4: Plan Ahead
The Ideal Campaign
15
Create an Editorial Calendar
• Who: Author • What: Focus/Content Media (Photos, Video)
• Where: Platform • When: By Date & Time
Create an Editorial Calendar
When to Post:
Create an Editorial Calendar
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
Lunch 12-1 PM
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
Lunch 12-1 PM
End of Day 4:30-6 PM
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
Lunch 12-1 PM
End of Day 4:30-6 PM
Night 9:30-11 PM
When to Post:
Create an Editorial Calendar
Mornings 8-9 AM
Lunch 12-1 PM
End of Day 4:30-6 PM
Night 9:30-11 PM
Weekends vs. Wednesdays
Use Scheduling Tools
Ask Questions
Tag Everyone!
Step 5: Make a Video
Your short video
Use pictures with human faces
Keep text to a minimum
Step 6: Upload Content
Personal Stories Sell!
Step 6: Upload Content
• Staff
• Board of
Directors
• Key Influencers
• Donors
• Your Social
Network
• Volunteers
• Friends
Step 7: Seed the Tip Jar
Step 8: Make Your Donate Button Shine
Website
Widget
Social Media
PR
Step 9: Promote Your Campaign
• Share Milestones Across All Channels • Thank Donors! • Document Impact • Declare Victory!
Step 10: Celebrate!
Step 10: Celebrate!
• www.facebook.com/nonprofits • www.google.com/nonprofits • www.NPTechForGood.com • www.Fundraising123.org • www.bethkanter.org • www.socialbrite.org • www.TechSoup.org • www.nten.org
RESOURCE REVIEW
Thank You!
Darian@DarianHeyman.com (415) 637-5062
YAY!
THANK YOU!!! DOWNLOAD OUR LATEST EBOOK on Kimbia.com homepage
Free webinars: Kimbia.com > Resources
Contact us: taylor@kimbia.com
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