crossover presentation for chinese university of hk marketing students

Marketing using by Smartphone Apps and Social Media (printed version)

For Marketing Class, CUHK By Alex Hung (hungalex@gmail.com) CEO, Crossover International 26 January 2013

Intro Smartphone Process Por0olio Contact

Company Background

Crossover was established in 2002, mainly engaged in Information Technology consulting services and software development, including e-Books, mobile applications, web applications, business applications and cloud computing enabling technologies.

Alex Hung's email: alex@crossover-int.com

The Future of Mobile: The Biggest Trends for 2013

•  Mobile industry is constantly evolving and growing at an astronomical pace.

–  5 years ago, Apple sold the first iPhone ever. –  Today, Apple has shipped about 250 million iPhones

worldwide. –  And the booming tablet industry or all the Android

phones

•  To keep up with demand, service providers need to make investments to improve network speed, intelligence and reliability.

Growing Mobile Industry

•  Growth of connected devices will continue to be a major trend going into 2013.

•  More than 50 billion devices will be connected to the web by 2020.

•  More communications, commerce, entertainment and service industries dependent on wireless services

Growth of Connected Devices

•  Data consumption on these devices is also surging and will continue to do so in 2013.

•  Last year, per-user data consumption amongst U.S. smartphone users jumped 80%.

•  Network reliability even more important.

Data consumption

•  Video streaming and peer-to-peer (P2P) application usage are the two biggest drivers.

•  By 2015, video is likely to account for nearly 60% of all data traffic.

•  More and more consumers are using smartphones and tablets to download videos

–  from YouTube, Hulu, Vimeo, etc,

Role of P2P and Streaming Video

•  In many markets throughout Asia, Europe, and North America huge investments are being made to upgrade networks to 4G/LTE.

•  There will be 119 commercial LTE networks in more than 50 countries by the end of 2012.

•  Investment this year in LTE infrastructure worldwide is expected to exceed $8 billion.

Need for Speed

•  However, LTE is still in the early life cycle stages

–  Only 6 million people using LTE out of the 6 billion who use mobile devices.

•  LTE will grow rapidly in 2013, and is expected to become a major piece of the mobile ecosystem in the years ahead.

Need for Speed

•  Networks need visibility to better manage, monitor and evaluate how their networks are performing.

•  Improving visibility into the network helps

–  expedite troubleshooting and –  enhance service to meet customer demands

and needs.

Network Visibility

Apple App Store Microsoft Marketplace

Google Play Store

Marketplace

•  Locator (GPS)

•  Calendar of events (view and share via email or social media)

•  Offer Coupons

•  Video and image gallery

•  Social media interaction from the phone

•  Push notifications of upcoming events

•  Banner advertising spots

Benefits of Using Mobile Apps

iPhone

Business Mandarin 商業普通話 •  Aim to let users learn Putonghua

anywhere and anytime in a more interactive mode.

Business Mandarin 商業普通話 Features: 1. Audio clip with Record Voice & play back Function à Compare your speech with the Sample speech

Business Mandarin 商業普通話

Features: 2. Sharing to your friends on the social media platform

Business Mandarin 商業普通話 Features: 3. Content Search à Allow users to tailor-made the learning routine

Photography Application – 行運一條龍

Crossover Card

•  This application is designed for kids-learning.

•  Providing numbers, shapes and stationary Flashcards with sounds and animations

•  By shaking the device, the flashcards will flip

•  Learning both English and Putonghua

SOS! Sick Bird 病咗鳥

•  “SOS! Sick Bird” help you to search the Hong Kong Government Clinics nearby with their address and contact

•  You can find the result easily with the map-view

•  With Augmented Reality Function

SOS! Sick Bird Features: 1.  Show the distribution of public clinics over Hong Kong

efficiently and accurately through the Google Map

SOS! Sick Bird Features: 2. Augmented Reality Function to help finding the exact location according to the real situation

SOS! Sick Bird

•  The radar at the right hand corner can show the directions of the clinics according to the designated distance

•  The bar at the bottom can adjust the detecting distance in the radar so as to reduce or increase the number of clinics to be shown

Alex Hung's email: alex@crossover-

int.com Intro Smartphone Process Por0olio Contact

SOS! Sick Bird

Features: 3.  Proving Traditional Chinese,

Simplified Chinese and English for both local residents and tourists

Sick Bird Free (免費打麻雀)

•  A Party Game in the Series of Sick Bird

•  Within the time limit, hit the images as many times as you can

•  Able change the image that you want to hit from your album

洪醫師系列

•  The series of《洪醫師》provide the information of Chinese medical for users, such as: – Soup recipe – Self Assessment – Acupuncture

洪醫師－湯來自有方

Features: •  In-app Purchase •  Upload to Facebook

or send via email •  Content Search

Mercedes-Benz And Ferrari Accelerate Fan Growth

Case Study

How would you celebrate your Facebook milestones?

•  Mercedes-Benz and Ferrari are not just fast cars, they also have very fast growing Facebook pages.

•  Both companies released a video to thank their fans for their support –  increasingly becoming a trend in social

media.

Facebook milestones •  Both car manufacturers recently hit interesting

Facebook milestones!

•  Mercedes-Benz: reached 9 million fans.

•  Ferrari: celebrated 10 million Facebook fans.

•  To express their gratitude, they came up with some original videos.

Mercedes-Benz: Moving Fans With Moving Thank You Video •  Celebrate 9 million fans

with light painting

–  Created a real-time production with the CLS Shooting Brake model, basically turning the car into a canvas and delivering a memorable visual experience as a thank you for the support.

Ferrari 10 Million Fans Are Not A Breeze •  The cartoon features

Ferrari chairman Luca di Montzemolo as well as Formula One drivers Felipe Massa and Fernando Alonso.

•  it celebrated 5 million Facebook fans in February and 8 million of them in May!

Fan Growth •  The fan growth of Mercedes-Benz and

Ferrari over the last year.

They seem to have been following the same trends in growth.

Level of Engagement •  Ferrari seems to be posting way more but

Mercedes-Benz is more successful in reaching high Engagement Rates.

•  Ferrari´s albums get more interactions (Likes, Comments and Shares) –  a very important post type for the car industry –  presenting the design and special features of

their products.

•  According to the statistics, only BMW has more fans than Ferrari and Mercedes-Benz.

Facebook Marketing

•  Facebook

•  the leading interactive advertising channel

email: info@crossover-int.com

Intro Benefit Process Por0olio Contact

Facebook Marketing

Services

•  Content management •  Response management •  Facebook App development •  Facebook Ads design

Facebook Marketing

Page Design

Reporting

Facebook Marketing

Advertisement Design

Response Management

Thank You!

Alex Hung FB: hungalex@gmail.com

crossover presentation for chinese university of hk marketing students

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