criteo: beyond the search box
Post on 08-May-2015
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Search has evolved
It has gone to all sorts of new places
AgendaAgenda
What Where When
What
The new face of search
The new body of search
AgendaVoice, Gesture, Ambient
AgendaBeyond the search box
AgendaMedia Types
OwnedPaid
Earned
AgendaAn Alternative View
AttentionIntention
Social
AgendaPaid Search is social
AgendaGoogle+ Pages
AgendaGoogle Direct
AgendaSearch by Surfacing
AgendaAttention Wars in Search
AgendaMulti-signal, not just social
Content Social Link Technical Personal
Local Author Confidence Topical Behaviour
Timeliness Portability Factual Original Safe
Where
AgendaDifferent platforms
AgendaSearch to Site
Agenda… but wait?
What if theydon’t buy
straight away?
AgendaWin back their attention
AgendaUnique retargeting
AgendaImpact on search terms
AgendaSearch Retargeting
When
Tell me when
Attention : Early : CPM
Intention : Late : CPC
Social : Always : Bank
AgendaThe 2012 challenge
Thanks!
@AndrewGirdwood
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