Search has evolved

It has gone to all sorts of new places

AgendaAgenda

What Where When

What

The new face of search

The new body of search

AgendaVoice, Gesture, Ambient

AgendaBeyond the search box

AgendaMedia Types

OwnedPaid

Earned

AgendaAn Alternative View

AttentionIntention

Social

AgendaPaid Search is social

AgendaGoogle+ Pages

AgendaGoogle Direct

AgendaSearch by Surfacing

AgendaAttention Wars in Search

AgendaMulti-signal, not just social

Content Social Link Technical Personal

Local Author Confidence Topical Behaviour

Timeliness Portability Factual Original Safe

Where

AgendaDifferent platforms

AgendaSearch to Site

Agenda… but wait?

What if theydon’t buy

straight away?

AgendaWin back their attention

AgendaUnique retargeting

AgendaImpact on search terms

AgendaSearch Retargeting

When

Tell me when

Attention : Early : CPM

Intention : Late : CPC

Social : Always : Bank

AgendaThe 2012 challenge

Thanks!

@AndrewGirdwood