creative showcase 2014

Creative Shapes

Newsquest were a first mover in running creative ad shapes, integrated into an

editorial environment to create stand out.

Several examples follow to show just how visually effective these treatments can be.

Beyond the visual impact, this execution

actually improves ad effectiveness making your budget work harder – ask us about our

“Cut In” research.

Advertorials & Special Features

We can provide engaging content which is directly relevant to our readers; utilising

interactive concepts such as readers offers & competitions to encourage further involvement in

your brand.

Content

We are able to source quality content on almost any subject.

We worked with Money saving expert Martin Lewis to spread his message of savvy shopping to our readers.

EDF chose to utilise this environment to communicate their value message.

Contract Print

Going beyond the confines of the newspaper page, we are able to produce completely bespoke publications.

We provide a full service including design, content generation, print and distribution.

Sport

Our sport platform offers a compelling platform via which national brands can truly engage with local communities.

The unique, in-depth nature of our editorial, across both grass roots and

local professional sport, delivers a passionate and loyal audience.

Total Audience Reach Trading

Maximising the reach of our brands in the community to which we serve, requires

harnessing the full power of all platforms, not just one element.

All campaigns with NMS now include online, to capitalise on the proven audience uplift

generated by print/online solutions, compared to print alone.

A range of formats are included, to reflect different budgets and levels of investment.

Direct Marketing

Our team of direct marketing experts will combine our innovative products and

sophisticated targeting tools, to design a campaign that will meet your objectives.

Our NQD opportunities include; door drops, sampling, inserts, and onserts, delivering large-

scale, but highly targeted reach.

Door Drops

Access to 25m homes in the UKDirect delivery of marketing material Campaigns by postcode and mosaic

targeting

Onserts

Sticky notes placed on cover of free newspapers

Instant standout Exclusive and impactful

Inserts

Marketing materials mechanically inserted into paper

National up-weight opportunitiesStand-alone or integrated with print & online

Sampling

Your product in potential customer’s handsIn their home

Various shapes, sizes and products are possible

Onsert

XXL Insert

Innovative & Interactive Content

Advertisers are constantly looking for new ways to engage with consumers. We can now run

fully interactive content that gives the reader an exciting new experience and allows advertisers

to deliver way beyond the page.

Digital In-House Mock ups

We can create high quality digital creative, in a variety of formats, enabling brands to seamlessly move from print-only, to

print/digital campaigns – thereby reaping the benefits of a Total Audience approach.