creative edge, horsens 29.11.11

Making Open Innovation Work

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Credit: OVO Innovation

Directive, invitational Directive, participative

Suggestive, invitational Suggestive, participative

Instructions

Invitations

Directed

None

Relatively few “Everyone”

It’s just innovation!

ARLA

NOVOZYMES

LUNDBECK

DONG

LEGO

COLOPLAST GRUNDFOS

VESTAS

Cycle time, money, IPR and conservatism

Questions?

Big versus small – the differences

#3 Speed of decision-making

#2 Allocation of resources

#1 Culture of innovation

Why big companies need small companies

Big companies bring scale and access to markets!

#3 They are closer to markets!

#2 They break the rules and take more risks!

#1 They live on the cutting edge!

Why things go wrong

#3 More focus on own gains rather than win-win!

#2 They don’t do the homework!

#1 Trust is not established!

Create simple letter of understanding that outlines working principles for partnership

Set expectations upfront to avoid the “false positives” mode

Interaction and involvement are key elements for open innovation as well as social media.

Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.

Discovery: HIGH

Incubation: LOW / HIGH

Acceleration: HIGH

Internally: HIGH

Direction, training and time

What’s wrong in Denmark?

Executives are not the key issue (TBX)

People first, processes next then ideas

Direction, training and time

Let’s stay in touch!

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15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Google+: Stefan Lindegaard

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